Apple Admits 'New' Mac Pro Isn't All That New

by

Amid all the excitement of the notebook updates and OS X Mountain Lion and iOS 6 news yesterday, Apple quietly updated the Mac Pro, but surprisingly continued to use older Westmere processors instead of Intel's latest Sandy Bridge E offerings. The company also decided not to add Thunderbolt or USB 3.0 to what is supposed to be its top-of-the-line professional workstation, leaving customers who had been waiting nearly two years for an update bewildered.

One of the initial tip-offs that Apple had indeed quietly updated the Mac Pro yesterday was the addition of a small "New" tag to the Mac Pro listing on the main page of the Apple online store, a tag that was also added to the MacBook Air and MacBook Pro listings due to their updates.

apple mac lineup 061112
Apple's Mac lineup on June 11 with "New" tags on MacBook Air, MacBook Pro, and Mac Pro

Apple appears to have had a change of heart today, however, perhaps deciding that the extremely minor update to the Mac Pro may not be worth promoting to a significant degree and removing the "New" label from the high-profile listings of its Mac products in the store.

apple mac lineup 061212
Apple's Mac lineup on June 12 with "New" tags only on MacBook Air and MacBook Pro

Apple is reportedly still investing in its desktop lines, with the company reportedly planning significant enhancements to the iMac and Mac Pro sometime next year.

(Thanks, Perry!)

Related Roundup: Mac Pro
Buyer's Guide: Mac Pro (Neutral)

Top Rated Comments

jrlcopy Avatar
112 months ago
Haha, can we get the buyers guide clock put back to the 600+ day counter instead of starting over with day 1?
Score: 77 Votes (Like | Disagree)
Eddyisgreat Avatar
112 months ago
They should just change "New" to "Meh" in the same font so the lulz ensue.

Edit: Simplicated (https://forums.macrumors.com/member.php?u=229357) brought the lulz (https://forums.macrumors.com/showpost.php?p=15025939&postcount=98) below! Excellent!!
Score: 69 Votes (Like | Disagree)
LastMinuteMike Avatar
112 months ago
This.

Haha, can we get the buyers guide clock put back to the 600+ day counter instead of starting over with day 1?


Totally agree.

This is a serious request, since Apple now doesn't recognize it as an update, I don't think MacRumors should either.

Bring back the old 600+ day count.
Score: 49 Votes (Like | Disagree)
karohan Avatar
112 months ago

first sign of tim cook giving the middle finger to his customers. this would not have happened under steve jobs.


That's silly. Apple has definitely done some annoying things while under Jobs' leadership too.
Score: 30 Votes (Like | Disagree)
The Samurai Avatar
112 months ago
Probably the best update they've done to the Mac Pro listing :D
Score: 20 Votes (Like | Disagree)
jonnysods Avatar
112 months ago

first sign of tim cook giving the middle finger to his customers. this would not have happened under steve jobs.


That's a little over the top. Tim has only been in leadership 8 months, the Mac Pro suffered under Steve as well.
Score: 18 Votes (Like | Disagree)

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