Apple Admits 'New' Mac Pro Isn't All That New

Amid all the excitement of the notebook updates and OS X Mountain Lion and iOS 6 news yesterday, Apple quietly updated the Mac Pro, but surprisingly continued to use older Westmere processors instead of Intel's latest Sandy Bridge E offerings. The company also decided not to add Thunderbolt or USB 3.0 to what is supposed to be its top-of-the-line professional workstation, leaving customers who had been waiting nearly two years for an update bewildered.

One of the initial tip-offs that Apple had indeed quietly updated the Mac Pro yesterday was the addition of a small "New" tag to the Mac Pro listing on the main page of the Apple online store, a tag that was also added to the MacBook Air and MacBook Pro listings due to their updates.

Apple's Mac lineup on June 11 with "New" tags on MacBook Air, MacBook Pro, and Mac Pro
Apple appears to have had a change of heart today, however, perhaps deciding that the extremely minor update to the Mac Pro may not be worth promoting to a significant degree and removing the "New" label from the high-profile listings of its Mac products in the store.

Apple's Mac lineup on June 12 with "New" tags only on MacBook Air and MacBook Pro
Apple is reportedly still investing in its desktop lines, with the company reportedly planning significant enhancements to the iMac and Mac Pro sometime next year.

(Thanks, Perry!)

Related Roundup: Mac Pro

Buyer's Guide: Mac Pro (Caution)

Top Rated Comments

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jrlcopy

79 months ago

Haha, can we get the buyers guide clock put back to the 600+ day counter instead of starting over with day 1?

Rating: 77 Votes

Eddyisgreat

79 months ago

They should just change "New" to "Meh" in the same font so the lulz ensue.

Edit: Simplicated (//forums.macrumors.com/member.php?u=229357) brought the lulz (//forums.macrumors.com/showpost.php?p=15025939&postcount=98) below! Excellent!!

Rating: 69 Votes

LastMinuteMike

79 months ago

This.

Haha, can we get the buyers guide clock put back to the 600+ day counter instead of starting over with day 1?

Totally agree.

This is a serious request, since Apple now doesn't recognize it as an update, I don't think MacRumors should either.

Bring back the old 600+ day count.

Rating: 49 Votes

karohan

79 months ago

first sign of tim cook giving the middle finger to his customers. this would not have happened under steve jobs.

That's silly. Apple has definitely done some annoying things while under Jobs' leadership too.

Rating: 30 Votes

The Samurai

79 months ago

Probably the best update they've done to the Mac Pro listing :D

Rating: 20 Votes

jonnysods

79 months ago

first sign of tim cook giving the middle finger to his customers. this would not have happened under steve jobs.

That's a little over the top. Tim has only been in leadership 8 months, the Mac Pro suffered under Steve as well.

Rating: 18 Votes

keysersoze

79 months ago

I wonder if they were worried about a lawsuit. Misrepresenting using the word 'new'.

Rating: 18 Votes

cms2

79 months ago

Rather than reposting what I just posted in the feedback thread on the topic of our Buyer's Guide recommendation, I'll just link to it here (//forums.macrumors.com/showpost.php?p=15018843&postcount=73) to explain why we did (and still do) count this as an update.

Thanks for linking to your original post. I definitely see the logic of MacRumors' stance.

first sign of tim cook giving the middle finger to his customers. this would not have happened under steve jobs.

Hah! Under Jobs, Apple would not have redacted the "new" label.

Rating: 16 Votes

dbattle

79 months ago

Priorities change. That happens in tech. Desktops aren't as hot as they used to be. Moreover, desktop-workstations really aren't as hot as they used to be.

Vote with your wallet. You've got something inside of a year left to do it.

I wanted to vote with my wallet yesterday but they didn't come out with the new Mac Pro.

Rating: 16 Votes

superpalmtree

79 months ago

they even took the "new" off the store page. :rolleyes:

Rating: 14 Votes

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