The American Customer Satisfaction Index (ASCI) today released its latest rankings of customer satisfaction in the United States for mobile phones and a number of products and services, with the new mobile phone rankings being expanded to include Apple, Research in Motion, LG, and HTC for the first time.

asci mobile phones 2012
In its first appearance in the rankings, Apple easily topped the list with a score of 83, outdistancing Nokia, LG, and HTC in a tie for second place at 75. Apple's performance marks the first time a mobile phone company scored above 77 in any of the group's surveys dating back to 2004.

For many users, the advent of smartphone technology has dramatically changed what they look for in a cell phone device. Two smartphones makers, Apple and Research in Motion (RIM), enter the ACSI with very different results. At 83, Apple (iPhone) leads the field by a long shot, while RIM (Blackberry) lags behind as the least satisfying at 69. [...]

At 83, Apple’s iPhone is a game changer when it comes to customer satisfaction. No other cell phone company has ever broken into the 80s. Apple’s nearest competitors this year are three companies tied at 75: Nokia (+3%) and ACSI newcomers LG and HTC.

Apple has routinely topped ACSI surveys for personal computers, and with its new inclusion in the mobile phone category it is now leading that market as well.

On the carrier front, AT&T experienced a significant jump in customer satisfaction this year as other carriers saw drops, significantly tightened the field. Among the four major carriers, Sprint led with a score of 71, followed by Verizon at 70 and T-Mobile and AT&T at 69. All of those major carriers were beat out by the "All Others" category, which garnered a score of 76.

Top Rated Comments

nuckinfutz Avatar
127 months ago
I don't know any one with an iPhone that knows how to use it (properly...)

Me too....it should be a blunt force object on the skull of Android owners.

j/k
Score: 9 Votes (Like | Disagree)
dasmb Avatar
127 months ago
Why is Samsung the largest Android smartphone maker ranks so low?

Well, for one thing, all the manufacturers but Apple sell a full range of products, including models designed for low cost. These phones are often underpowered and make for an inferior experience, which is going to drag down the average even if the Galaxy S is a pretty good telephone.

Apple instead sells older models to the low price crowd. You're still getting a diminished experience, but you benefit from the efforts that made the older phone a hit. Sort of like getting last year's Lexus instead of this year's Kia.

The other carriers also build a LOT of models. Each one therefore gets considerably less R&D budget than the iPhone. Granted, the OS is more or less free, but there's still a significant gap that will lead to less cohesive designs with less innovation and less time for QA.

There's also the matter of the apple store. I can't think of anybody who would rather suffer the buffoons at Radio Shack, BestBuy or the carriers' stores rather than the frequently crowded but well run Apple Stores. I recently upgraded to the 4S and waited longer being ignored at AT&T then my entire purchase and restore at the AS. Even with three times the clientele.
Score: 4 Votes (Like | Disagree)
dBeats Avatar
127 months ago
Samsung will soon learn the difference between "New Name, New Account" and "Account Renewals."

Let me take a note of that....dammit where did that stylus go?!? Crap it must have been ripped out while I tried to take this enormous piece of crap out of my pocket. Is that a rip in my jeans?!? Dammit this giant phone SUCKS. :eek:
Score: 4 Votes (Like | Disagree)
nuckinfutz Avatar
127 months ago
I don't know anyone with an iPhone that doesn't like it so this makes sense.

This

By and large everyone I know with an iPhone is pretty damn happy with it.
Score: 4 Votes (Like | Disagree)
iproductsuser Avatar
127 months ago
Everybody that I know with an iPhone is happy with it.

/story
Score: 3 Votes (Like | Disagree)
Mad Mac Maniac Avatar
127 months ago
RIM (Blackberry) lags behind as the least satisfying at 69

Life really begins to suck for you, when you become known to be the least satisfying at 69.....

;)

----------

Why is Samsung the largest Android smartphone maker ranks so low?


Because they make a huge amount of phones that mostly consist of *****. The amount of phones one makes doesn't increase their customer satisfaction.

well... also the highest (aside from Apple) is only at 75. I doubt there is a whole lot of measurable difference between 71 and 75, which is why most of the companies jump up and down between the years. There isn't really much significant change in the company every year.
Score: 2 Votes (Like | Disagree)

Popular Stories

airpodsinear 1

AirPods Save Woman's Life With Feature Everyone Should Know

Friday January 21, 2022 2:13 am PST by
Apple's AirPods have been credited with saving a woman's life after a potentially fatal fall, People reports. When a 60-year-old florist in New Jersey tripped and hit her head in her studio, she lost consciousness and awoke heavily bleeding. With nobody around to call for help, she realized she had her AirPods in, and used a "Hey Siri" command to call 911. An operator was able to stay on the ...
maxresdefault

Review: M1 Max MacBook Pro After Three Months

Wednesday January 19, 2022 11:30 am PST by
It's now been a few months since the M1 Pro and M1 Max MacBook Pro models launched in October, and MacRumors video editor Dan Barbera has been using one of the new machines since they debuted. Over on the MacRumors YouTube channel, Dan has shared a three month review of his MacBook Pro to see how it has held up over time and how it's changed his workflow. Subscribe to the MacRumors YouTube ...
iphone se 2020 top

New iPhone SE Likely to Launch in April Based on Production Timeframe

Wednesday January 19, 2022 6:44 am PST by
Apple suppliers will begin producing display panels for the third-generation iPhone SE this month, with final assembly of the device likely to start in March, according to information shared by display industry consultant Ross Young. Based on this production timeframe, Young believes the third-generation iPhone SE is likely to launch in the second half of April, or perhaps in early May at...
iphone 13 earpods

Apple to Stop Including EarPods With Every iPhone Sold in France From Next Week

Friday January 21, 2022 3:21 am PST by
Apple will no longer include EarPods with every iPhone sold in France, starting on January 24, according to a notice posted by a French carrier (via iGeneration). Apple was previously required to include EarPods in the box with the iPhone due to a French law that required every smartphone sold in the country to come with a "handsfree kit," but the law has now been changed in favor of reducing the ...
Spring 2022 Apple Products Feature

New iPad Air, Macs, and iPhone SE With 5G Likely to Be Announced at Apple Event This Spring

Thursday January 20, 2022 8:32 am PST by
Earlier this week, Bloomberg's Mark Gurman tweeted that Apple "will be holding a spring event" to announce a new iPhone SE and other hardware. In a recent edition of his newsletter, Gurman said the event is likely to occur in March or April. Gurman did not elaborate on what "other hardware" will be announced at Apple's purported spring event, but rumors suggest at least four products are...
peloton tv workout cardio

Apple Floated as Potential Buyer of Peloton

Friday January 21, 2022 6:11 am PST by
Following months of bleak news about Peloton's "precarious state," including the revelation that it has halted production of its bikes and treadmills, Apple is being floated as a potential buyer of Peloton's troubled fitness business. Yesterday, CNBC reported that Peloton will temporarily stop production of its connected fitness products due to a "significant reduction" in consumer demand, a ...
apple watch series 7 aluminum colors yellowbg

Apple Watch Charging Bug Fixed in watchOS 8.4 Release Candidate

Thursday January 20, 2022 4:01 pm PST by
The watchOS 8.4 release candidate that was seeded to developers and beta testers this morning addresses an ongoing bug that could cause some Apple Watch chargers not to work properly with the Apple Watch. Back in December, we reported on a growing number of charging issues that Apple Watch Series 7 owners were facing. Since watchOS 8.3, there have been a number of complaints about...
appleprivacyad cleaned

iOS 15 Patched Security Hole That Potentially Exposed Users' Private Apple ID Information to Third-Party Apps

Thursday January 20, 2022 3:32 am PST by
Apple patched two significant security vulnerabilities when it released iOS 15 that could have potentially exposed users' private Apple ID information and in-app search history to malicious third-party apps and allowed apps to override user Privacy preferences, Apple has revealed in a recent support document update. With most iOS, macOS, tvOS, and watchOS updates, Apple provides a list of...
safari icon blue banner

macOS Monterey 12.2 and iOS 15.3 Release Candidates Fix Safari Bug That Leaks Browsing Activity

Thursday January 20, 2022 1:30 pm PST by
The macOS Monterey 12.2 and iOS 15.3 release candidates that came out today appear to address a Safari bug that could cause your recent browsing history and details about your identity to be leaked to malicious entities. As shared last week by browser fingerprinting service FingerprintJS, there is an issue with the WebKit implementation of the IndexedDB JavaScript API. Any website that uses...