The first half of each year is a slow time for Apple retail store openings, but the company does continue to schedule sporadic additions to its network of stores as new locations come online. For its latest addition, Apple will be holding a grand opening for its second store in Rome, Italy this Saturday, April 21 at 10:00 AM. The new Porta di Roma store is located in the shopping center of the same name, a major mall with over 220 shops that opened five years ago.

apple store porta di roma barrier
Just yesterday, iApp-Mac posted a few photos [Google translation] of the new store, which remains hidden behind a black construction barrier typical of Apple's projects.

The new Porta di Roma store will be Apple's tenth Italian location and will join the existing RomaEst store in serving the city's customers.

Top Rated Comments

SBlue1 Avatar
180 months ago
Way outside again. Why cant they find something nice in the downtown area? :rolleyes:
Score: 1 Votes (Like | Disagree)
bergert Avatar
180 months ago
How green is the Apple ?

This one too is located in "the ass of the Moon" ("in culo alla Luna") as they say in Rome...
Why is so difficult to find a location closer to downtown?

Yet another store which cannot be reached using public transport.

Note to Apple: The carbon footprint INCLUDES the customer's car emissions traveling to the store.
Score: 1 Votes (Like | Disagree)
Yvan256 Avatar
180 months ago
What's funny is that black construction barrier typical of Apple's projects looks better than some other stores.
Score: 1 Votes (Like | Disagree)
lucaseve Avatar
180 months ago
This one too is located in "the ass of the Moon" ("in culo alla Luna") as they say in Rome...
Why is so difficult to find a location closer to downtown?
Score: 0 Votes (Like | Disagree)

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