Apple Releases Television Commercial for 'The New iPad'


As it always does when it releases a new product, Apple has produced an elegant television commercial for the new iPad. Unsurprisingly, the ad focuses solely on the retina display, something that Apple feels sets the iPad apart from the other tablets on the market.

The ad doesn't talk about specifications or price. Instead, it shows the iPad being used to edit a photograph, read a book, watch a movie, and draw a picture.

When a screen becomes this good, colors are more vibrant. Words are pin sharp. Everything is more brilliant. Because when a screen becomes this good, it's simply you and the things you care about. The stunning Retina Display on the new iPad.

Popular Stories

iphone 16 display

iPhone 17's Scratch Resistant Anti-Reflective Display Coating Canceled

Monday April 28, 2025 12:48 pm PDT by
Apple may have canceled the super scratch resistant anti-reflective display coating that it planned to use for the iPhone 17 Pro models, according to a source with reliable information that spoke to MacRumors. Last spring, Weibo leaker Instant Digital suggested Apple was working on a new anti-reflective display layer that was more scratch resistant than the Ceramic Shield. We haven't heard...
iPhone 17 Air Pastel Feature

iPhone 17 Reaches Key Milestone Ahead of Mass Production

Monday April 28, 2025 8:44 am PDT by
Apple has completed Engineering Validation Testing (EVT) for at least one iPhone 17 model, according to a paywalled preview of an upcoming DigiTimes report. iPhone 17 Air mockup based on rumored design The EVT stage involves Apple testing iPhone 17 prototypes to ensure the hardware works as expected. There are still DVT (Design Validation Test) and PVT (Production Validation Test) stages to...
Beyond iPhone 13 Better Blue

20th Anniversary iPhone Likely to Be Made in China Due to 'Extraordinarily Complex' Design

Monday April 28, 2025 4:29 am PDT by
Apple will likely manufacture its 20th anniversary iPhone models in China, despite broader efforts to shift production to India, according to Bloomberg's Mark Gurman. In 2027, Apple is planning a "major shake-up" for the iPhone lineup to mark two decades since the original model launched. Gurman's previous reporting indicates the company will introduce a foldable iPhone alongside a "bold"...
apple watch ultra yellow

What's Next for the Apple Watch Ultra 3 and Apple Watch SE 3

Friday April 25, 2025 2:44 pm PDT by
This week marks the 10th anniversary of the Apple Watch, which launched on April 24, 2015. Yesterday, we recapped features rumored for the Apple Watch Series 11, but since 2015, the Apple Watch has also branched out into the Apple Watch Ultra and the Apple Watch SE, so we thought we'd take a look at what's next for those product lines, too. 2025 Apple Watch Ultra 3 Apple didn't update the...
iphone 17 air iphone 16 pro

iPhone 17 Air USB-C Port May Have This Unusual Design Quirk

Wednesday April 30, 2025 3:59 am PDT by
Apple is preparing to launch a dramatically thinner iPhone this September, and if recent leaks are anything to go by, the so-called iPhone 17 Air could boast one of the most radical design shifts in recent years. iPhone 17 Air dummy model alongside iPhone 16 Pro (credit: AppleTrack) At just 5.5mm thick (excluding a slightly raised camera bump), the 6.6-inch iPhone 17 Air is expected to become ...
iPhone 17 Pro Blue Feature Tighter Crop

iPhone 17 Pro Launching Later This Year With These 13 New Features

Wednesday April 23, 2025 8:31 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
iPhone 17 Pro on Desk Feature

All iPhone 17 Models Again Rumored to Feature 12GB of RAM

Tuesday April 29, 2025 3:36 am PDT by
All upcoming iPhone 17 models will come equipped with 12GB of RAM to support Apple Intelligence, according to the Weibo-based leaker Digital Chat Station. The claim from the Chinese leaker, who has sources within Apple's supply chain, comes a few days after industry analyst Ming-Chi Kuo said that the iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max will all be equipped with 12GB of RAM. ...
AirPods Pro 3 Mock Feature

AirPods Pro 3 Just Months Away – Here's What We Know

Tuesday April 29, 2025 1:30 am PDT by
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...

Top Rated Comments

akm3 Avatar
172 months ago
The brand is "Ipad". not ipad 7 or ipad 9 which is what would have happened.
Smart company. Is that an Ipad? you can answer yes, it is.

Exactly. You'd sound weird saying "I'm waiting for the Macbook Air 7"
Score: 14 Votes (Like | Disagree)
Ryth Avatar
172 months ago
You do realize it's just called "iPad" now...right?

"The new iPad" simply means it the new "iPad".

I have no idea how people are thinking they are calling it "the new iPad". Ummmm...hello?

They would never do that.

A little bit of research and looking around would have given you the answer. Or if you were to buy one, you would see it's just called "iPad". Or if you wath the TV AD...at the end it says "iPad".

Shall I go on?
Exactly. It's called the..wait for it...

iPad

This is no different then the saying "The New Camry"..the car model is called the "Camry"...the "new" just telling you it's the latest model.

Man some people are ridiculous.

What are they going to do when they come out with the 4th iPad model - the "newest iPad" or "new new iPad" or better yet, "new iPad 4". Sheesh, this is [stupid].
Hopefully smack you over the head with it for your ridiculous belief it's called "the new iPad"

=)
Score: 13 Votes (Like | Disagree)
Hoggles Avatar
172 months ago
Oh dear, Steve hasn't even been gone for that long and Apple is already making huge stupid decisions. The "New iPad"?!?! Are you kidding? Why not just iPad 3 - keep it simple stupid!

What are they going to do when they come out with the 4th iPad model - the "newest iPad" or "new new iPad" or better yet, "new iPad 4". Sheesh, this is retarded.

Aside from that, the iPad itself is pretty cool, I'd be curious as to the quality of the pictures it can take, even though its only a 5 megapixel camera.
You do realize it's just called "iPad"...right?

"The new iPad" simply means it the new "iPad".

I have no idea how people are thinking they are calling it "the new iPad".

They would never do that. Please....sorry...but, please.

A little bit of research and looking around would have given you the answer. Or if you were to buy one, you would see it's just called "iPad". Or if you watch the TV AD...at the end it says "iPad".

iPad
Score: 13 Votes (Like | Disagree)
Michael Scrip Avatar
172 months ago
Where are the robots and explosions?

Oh right.... ;)
Score: 13 Votes (Like | Disagree)
KnightWRX Avatar
172 months ago
This is a great beginning, but can the new iPad replace a MacBook?

I want to know if I can get by with an iPad in place of the MacBook, or do I need a new MacBook?

Hum... you do realise that only you can answer that. No one here can tell you what your needs are.
Score: 12 Votes (Like | Disagree)
bkushner Avatar
172 months ago
Oh dear, Steve hasn't even been gone for that long and Apple is already making huge stupid decisions. The "New iPad"?!?! Are you kidding? Why not just iPad 3 - keep it simple stupid!

What are they going to do when they come out with the 4th iPad model - the "newest iPad" or "new new iPad" or better yet, "new iPad 4". Sheesh, this is retarded.

Aside from that, the iPad itself is pretty cool, I'd be curious as to the quality of the pictures it can take, even though its only a 5 megapixel camera.

The brand is "Ipad". not ipad 7 or ipad 9 which is what would have happened.
Smart company. Is that an Ipad? you can answer yes, it is.
Score: 9 Votes (Like | Disagree)