Apple Posts a Beatles iTunes TV Ad: Covers - MacRumors
Skip to Content

Apple Posts a Beatles iTunes TV Ad: Covers


Apple has posted a new TV ad on their YouTube page promoting The Beatles on iTunes. The ad is called "Covers" and shows off many of different album covers from The Beatles in an animated fashion. The ad ends with "The Beatles on iTunes".

The Beatles first appeared on the iTunes store back in November 2010. The new TV ad seems part of another promotion announced earlier today of a free animated version of the band's Yellow Submarine book as an exclusive on Apple's iBookstore.

Popular Stories

Apple Event Logo

Apple Working on All-New Operating System

Wednesday July 29, 2026 11:39 am PDT by
Apple is developing an all-new operating system that is essentially a mix of tvOS, watchOS, and iOS, according to Bloomberg's Mark Gurman. In a report this week, he said the operating system will feature a grid of icons, widgets, and apps, along with customizable clock faces. The new software platform is intended for Apple's long-rumored smart home hub. With built-in facial recognition,...
imac video apple feature

Apple Made Its Second-Biggest Acquisition Ever This Year

Wednesday July 29, 2026 12:03 pm PDT by
Apple this year acquired Israeli startup Q.ai for close to $2 billion, according to the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone maker Beats in 2014. This is also the largest known Apple acquisition since the company purchased Intel's smartphone modem business and patents for $1 billion in 2019. Q.ai...
Dynamic Island iPhone 18 Pro Feature

iPhone 18 Pro: Twelve Changes Coming to Apple's Next Flagship

Thursday July 30, 2026 3:43 am PDT by
We're less than two months out from the launch of Apple's premium next-generation smartphone lineup, and while we're not expecting a dramatic change in terms of functionality, there are still several enhancements rumored to be coming to the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth noting is that Apple is reportedly planning a major change to its iPhone release cycle this year,...

Top Rated Comments

191 months ago
I respect your opinion. But, I'm curious, what artists do you enjoy listening to?

Are you sure you respect that opinion?
Score: 13 Votes (Like | Disagree)
191 months ago
As a hard-core Beatles fan, THAT WAS AWESOME!
Score: 12 Votes (Like | Disagree)
191 months ago
Dang, that's awesome!
Score: 11 Votes (Like | Disagree)
grs Avatar
191 months ago
Even though the Beatles are one of the worst bands that ever existed, I think that Apple ad was very well done. Short, no seconds wasted and get's the point across very well.

That is an objectively ridiculous statement.
Score: 9 Votes (Like | Disagree)
191 months ago
Are you sure you respect that opinion?

I want an answer, not an argument.
Score: 8 Votes (Like | Disagree)
191 months ago
THAT was cool.
Score: 7 Votes (Like | Disagree)