Over the weekend, Best Buy began running a new television ad promoting the chain as the best place to buy Apple products. The ad begins with a woman examining an iPad while talking to a blue-shirted Best Buy employee, saying "I didn't know you guys had all the Apple products." The ad ends with a voiceover: "All the hottest Apple gifts, and the professionals to help. At Best Buy."

Apple has run store-within-a-store concepts at most Best Buy locations in the U.S. for years. Apple crews the locations with Apple-trained and paid staffers to augment the Best Buy employees. With hundreds of locations, Best Buy gives Apple a much larger reach than it would have with only standalone Apple Retail Stores.

Top Rated Comments

lowbatteries Avatar
160 months ago
I think it's part of the new wave of "We don't like the rules of English so let's use words and grammar improperly until 'they' change them."

I hate it. These people can sleep with the fishes, which is now a word.

Language came first. The "rules" came later, and were made up by self-appointed grammarians. Language is as alive and changing as fashion and technology.

We should correct grammar for clarity, not against arbitrary rules. There is no lack of clarity in the article. Whether or not "crew" had ever been used as a verb before, it's meaning was completely clear.
Score: 7 Votes (Like | Disagree)
thekris1234 Avatar
160 months ago
That was a ********** expensive christmas no matter how cheap BestBuy is.

Let Santa foot the bill.
Score: 6 Votes (Like | Disagree)
soco Avatar
160 months ago
Huh? Crews is a verb?
Sure is (http://dictionary.reference.com/browse/crew).
Score: 3 Votes (Like | Disagree)
Cartaphilus Avatar
160 months ago
I think it's part of the new wave of "We don't like the rules of English so let's use words and grammar improperly until 'they' change them."

I hate it. These people can sleep with the fishes, which is now a word.

"Fishes" has been a noun (in addition to a verb form) for quite some time. To refer to multiple fish of the same species, the plural is also "fish". When one wishes to refer to many fish of different species, however, the plural form is "fishes". Knowing what a stickler Peter Clemenza was for diction, Luca Brasi's resting place must have been a diverse neighborhood.
Score: 2 Votes (Like | Disagree)
Norkusa Avatar
160 months ago
I think it's funny that in the commercials, Best Buy employees are portrayed as helpful and knowledgeable.
Score: 2 Votes (Like | Disagree)
Skika Avatar
160 months ago
What? No Mac Pro?!

Even the soccer mom knows its long overdue for an update and thus not worth the price tag at this point.
Score: 2 Votes (Like | Disagree)

Popular Stories

Apple car wheel icon feature yellow

Apple Cancels Electric Car Project

Tuesday February 27, 2024 11:05 am PST by
Apple has canceled all plans to release an autonomous, electric vehicle, reports Bloomberg. Apple has been working on an Apple Car for more than a decade and invested millions of dollars into development before deciding it was not a viable project. Apple's Chief Operating Officer Jeff Williams today told approximately 2,000 employees working on the Apple Car that the project was canceled,...
Beyond iPhone 13 Better Blue Face ID Single Camera Hole

Six Reasons to Wait for Next Year's iPhone 17

Thursday February 22, 2024 4:20 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models concurrently, which is why we sometimes get rumored feature leaks so far ahead of launch. The iPhone 17 series is no different, and already we have some idea of what to expect from Apple's 2025 smartphone lineup. If you plan to skip...
General Apps Messages

iOS 17.4 to Add This 'Groundbreaking' New Messaging Feature

Friday February 23, 2024 5:05 am PST by
With iOS 17.4, set to arrive in March 2024, Apple is bringing a new cryptographic security feature to iMessage called PQ3. This "groundbreaking" and "state-of-the-art" protocol provides "extensive defenses against even highly sophisticated quantum attacks," according to Apple. Let's break down what that means. Apple's iMessage service already supports end-to-end encryption, but security...
iOS 18 Mock iPhone 16 Feature Gray

iOS 18 Rumored to Be Compatible With These iPhone Models

Tuesday February 27, 2024 6:31 am PST by
iOS 18 will be compatible with the iPhone XR, and thereby also the iPhone XS and iPhone XS Max models with the same A12 Bionic chip, according to a post on X today from a private account with a proven track record of sharing build numbers for upcoming iOS updates. The post was spotted by MacRumors contributor Aaron Perris, and it has since been deleted. However, this was likely because the...
iOS 17

iOS 17.4 Coming Soon With These New Features for Your iPhone

Monday February 26, 2024 6:08 am PST by
In a press release last month, Apple confirmed that iOS 17.4 will be released in March, and the update includes several new features and changes for the iPhone. Key new features in iOS 17.4 include major App Store changes in the EU, Apple Podcasts transcripts, and an iMessage security upgrade. The update also adds new emoji and includes preparations for the launch of next-generation CarPlay...
applearcade

Game Developers Describe 'Smell of Death' Around Apple Arcade

Monday February 26, 2024 7:24 am PST by
Some game developers are dissatisfied with Apple Arcade amid concerns about the subscription service's future, a new report claims. Sources speaking to mobilegamer.biz described a "smell of death" around Apple's games subscription service and noted the difference between the company's investment in TV and music, and its interest in games. "At the very top of the company there needs to be a ...