Back in June, Swedish retail news site Market.se reported that Apple was making plans to open its first retail stores in Sweden, with Stockholm understandably being the company's first target city.

As noted by Allt om Mac [Google translation], Apple is now moving closer to opening its first Swedish stores with its registration of a new business by the name of "Apple Retail Sweden AB" to oversee the operation.

apple retail sweden registration
According to the business registration certificate on file with Swedish officials, the new company was registered on October 27th and names Apple treasurer Gary Wipfler as chair of the board. Two other Apple employees are also named as board members: company attorney Gene Levoff and senior director of international retail Steve Cano. Cano had been rumored just today to have succeeded Ron Johnson as Apple's senior vice president of retail, but the company issued a statement indicating that the search for Johnson's replacement is still ongoing.

Apple currently operates retail stores in eleven countries, but is making a significant push with its new international locations. The company has stated that it plans to open 40 new stores during fiscal 2012, with 75% of them being outside of the United States.

In addition to Sweden, Apple has also been working hard on a store in Amsterdam, which would be the company's first location in the Netherlands. That store was originally intended to open earlier this year, with Apple even having posted an entire retail jobs page on its Dutch site, but delays apparently related to disputes over historic preservation of the building have reportedly pushed that opening back to at least early 2012.

Top Rated Comments

jenss Avatar
176 months ago
Hoping for Denmark too

Great to see that they will finally enter the Scandinavian retail market. It would be great to have Apple Stores in Denmark too, but with the current hostile anti-corporation government, I wouldn't blame Apple for avoiding us.
Score: 2 Votes (Like | Disagree)
Dualica Avatar
176 months ago
Finally!

After they've opened in Sweden, it won't be long til they'll open in Norway!!! (it's sorely missed here)

Or it will give me yet another reason to visit beautiful Stockholm :)
Score: 2 Votes (Like | Disagree)
JTToft Avatar
176 months ago
Great! I hope their 40 store expansion next year includes some in Denmark and Norway. :)
Score: 1 Votes (Like | Disagree)
Mr. Retrofire Avatar
176 months ago
Finally! ... Oslo next? :)

No, Vardø.

;)
Score: 0 Votes (Like | Disagree)

Popular Stories

iphone 16 display

iPhone 17's Scratch Resistant Anti-Reflective Display Coating Canceled

Monday April 28, 2025 12:48 pm PDT by
Apple may have canceled the super scratch resistant anti-reflective display coating that it planned to use for the iPhone 17 Pro models, according to a source with reliable information that spoke to MacRumors. Last spring, Weibo leaker Instant Digital suggested Apple was working on a new anti-reflective display layer that was more scratch resistant than the Ceramic Shield. We haven't heard...
iPhone 17 Air Pastel Feature

iPhone 17 Reaches Key Milestone Ahead of Mass Production

Monday April 28, 2025 8:44 am PDT by
Apple has completed Engineering Validation Testing (EVT) for at least one iPhone 17 model, according to a paywalled preview of an upcoming DigiTimes report. iPhone 17 Air mockup based on rumored design The EVT stage involves Apple testing iPhone 17 prototypes to ensure the hardware works as expected. There are still DVT (Design Validation Test) and PVT (Production Validation Test) stages to...
Beyond iPhone 13 Better Blue

20th Anniversary iPhone Likely to Be Made in China Due to 'Extraordinarily Complex' Design

Monday April 28, 2025 4:29 am PDT by
Apple will likely manufacture its 20th anniversary iPhone models in China, despite broader efforts to shift production to India, according to Bloomberg's Mark Gurman. In 2027, Apple is planning a "major shake-up" for the iPhone lineup to mark two decades since the original model launched. Gurman's previous reporting indicates the company will introduce a foldable iPhone alongside a "bold"...
iphone 17 air iphone 16 pro

iPhone 17 Air USB-C Port May Have This Unusual Design Quirk

Wednesday April 30, 2025 3:59 am PDT by
Apple is preparing to launch a dramatically thinner iPhone this September, and if recent leaks are anything to go by, the so-called iPhone 17 Air could boast one of the most radical design shifts in recent years. iPhone 17 Air dummy model alongside iPhone 16 Pro (credit: AppleTrack) At just 5.5mm thick (excluding a slightly raised camera bump), the 6.6-inch iPhone 17 Air is expected to become ...
apple watch ultra yellow

What's Next for the Apple Watch Ultra 3 and Apple Watch SE 3

Friday April 25, 2025 2:44 pm PDT by
This week marks the 10th anniversary of the Apple Watch, which launched on April 24, 2015. Yesterday, we recapped features rumored for the Apple Watch Series 11, but since 2015, the Apple Watch has also branched out into the Apple Watch Ultra and the Apple Watch SE, so we thought we'd take a look at what's next for those product lines, too. 2025 Apple Watch Ultra 3 Apple didn't update the...
iPhone 17 Pro Blue Feature Tighter Crop

iPhone 17 Pro Launching Later This Year With These 13 New Features

Wednesday April 23, 2025 8:31 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
iPhone 17 Pro on Desk Feature

All iPhone 17 Models Again Rumored to Feature 12GB of RAM

Tuesday April 29, 2025 3:36 am PDT by
All upcoming iPhone 17 models will come equipped with 12GB of RAM to support Apple Intelligence, according to the Weibo-based leaker Digital Chat Station. The claim from the Chinese leaker, who has sources within Apple's supply chain, comes a few days after industry analyst Ming-Chi Kuo said that the iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max will all be equipped with 12GB of RAM. ...
AirPods Pro 3 Mock Feature

AirPods Pro 3 Just Months Away – Here's What We Know

Tuesday April 29, 2025 1:30 am PDT by
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...