avengerstrailer
Updated: It turns out that Seamus McGarvey was misquoted. From The Hollywood Reporter:

"I was talking about how up and coming film makers have access to a whole range of new technologies which expand our options as filmmakers. I mentioned that the iPhone and the Canon 5d Mk2 were devices currently used on many Hollywood productions. I used the Canon on some shots on Marvel's The Avengers movie," he stated to THR. "Unfortunately, this was edited to read that I shot some of the film with the iPhone. This is not true."

The original story follows:

The iPhone 4 has a great camera built-in -- but it is good enough to film a movie? According to cinematographer Seamus McGarvey, who worked on the upcoming Avengers movie, the iPhone works just fine as a cinematic instrument. In an interview with the Irish Film & Television Network:

The beauty of photography or cinema is that you make every choice based on the content at hand. On The Avengers, I did a couple of shots on the iPhone and they are in the movie. In fact, they are in the trailer! I understand that sometimes there is no choice and you have to go for the cheapest option, but if you are limited for choice, you can still make poignant decisions that will effect the look of the film.

McGarvey gave no details about exactly which shots in the trailer were taken with an iPhone. It's a testament to the iPhone and McGarvey's abilities as a cinematographer that we can't figure it out.

Watch The Avengers trailer on Apple's movie trailers website.

Top Rated Comments

mrsir2009 Avatar
176 months ago
Unless he had an early release 4S, that means there will be 720p scenes in the movie, which might stand out on the 1080p Blu-ray release...

Not on my TV they won't :cool:

Score: 12 Votes (Like | Disagree)
chrono1081 Avatar
177 months ago
Take that, camera snobs/elitists!

This actually. Lighting is far more important than resolution, but you can't tell that to n00b photogs, they want the latest and greatest hardware when they can't even fully utilize its capabilities.
Score: 10 Votes (Like | Disagree)
Xenc Avatar
177 months ago
Hmm, the DP's facebook status has since clarified that he did not shoot any scenes with an iPhone..."just to clarify! I didn't shoot any scenes on the avengers on an iPhone"

It could be believed the interviewer meant to say the canon 5D.I always write iPhone 4 when I mean to write Canon 5D. Easy typo to make.
Score: 8 Votes (Like | Disagree)
GFLPraxis Avatar
177 months ago
Unless he had an early release 4S, that means there will be 720p scenes in the movie, which might stand out on the 1080p Blu-ray release...
Score: 8 Votes (Like | Disagree)
Will do good Avatar
177 months ago
wow. I'm sure the iphone is good, but I'll credit the DP/cameraman.
Score: 7 Votes (Like | Disagree)
scottrichardson Avatar
177 months ago
Unless he had an early release 4S, that means there will be 720p scenes in the movie, which might stand out on the 1080p Blu-ray release...

Not entirely - There's oodles of 1080p blurays out there that dont come close to saturating the resolution detail of 1080p due to camera MTF and focus. Only if the cameraman can fully focus the camera, and it is 3k, 4k or 5k, will you get a fully detailed 1080p image. Most of the time the actual visible resolution is somewhere around 720p. Yes there's 1020 x 1080 pixels on screen, but the image is so soft it could as easily be a focused 720p image scaled up.

Scott
Score: 6 Votes (Like | Disagree)

Popular Stories

apple watch ultra yellow

What's Next for the Apple Watch Ultra 3 and Apple Watch SE 3

Friday April 25, 2025 2:44 pm PDT by
This week marks the 10th anniversary of the Apple Watch, which launched on April 24, 2015. Yesterday, we recapped features rumored for the Apple Watch Series 11, but since 2015, the Apple Watch has also branched out into the Apple Watch Ultra and the Apple Watch SE, so we thought we'd take a look at what's next for those product lines, too. 2025 Apple Watch Ultra 3 Apple didn't update the...
iphone 16 display

iPhone 17's Scratch Resistant Anti-Reflective Display Coating Canceled

Monday April 28, 2025 12:48 pm PDT by
Apple may have canceled the super scratch resistant anti-reflective display coating that it planned to use for the iPhone 17 Pro models, according to a source with reliable information that spoke to MacRumors. Last spring, Weibo leaker Instant Digital suggested Apple was working on a new anti-reflective display layer that was more scratch resistant than the Ceramic Shield. We haven't heard...
iPhone 17 Air Pastel Feature

iPhone 17 Reaches Key Milestone Ahead of Mass Production

Monday April 28, 2025 8:44 am PDT by
Apple has completed Engineering Validation Testing (EVT) for at least one iPhone 17 model, according to a paywalled preview of an upcoming DigiTimes report. iPhone 17 Air mockup based on rumored design The EVT stage involves Apple testing iPhone 17 prototypes to ensure the hardware works as expected. There are still DVT (Design Validation Test) and PVT (Production Validation Test) stages to...
Beyond iPhone 13 Better Blue

20th Anniversary iPhone Likely to Be Made in China Due to 'Extraordinarily Complex' Design

Monday April 28, 2025 4:29 am PDT by
Apple will likely manufacture its 20th anniversary iPhone models in China, despite broader efforts to shift production to India, according to Bloomberg's Mark Gurman. In 2027, Apple is planning a "major shake-up" for the iPhone lineup to mark two decades since the original model launched. Gurman's previous reporting indicates the company will introduce a foldable iPhone alongside a "bold"...
iPhone 17 Air Pastel Feature

iPhone 17 Air Launching Later This Year With These 16 New Features

Thursday April 24, 2025 8:24 am PDT by
While the so-called "iPhone 17 Air" is not expected to launch until September, there are already plenty of rumors about the ultra-thin device. Overall, the iPhone 17 Air sounds like a mixed bag. While the device is expected to have an impressively thin and light design, rumors indicate it will have some compromises compared to iPhone 17 Pro models, including only a single rear camera, a...
iPhone 17 Pro Blue Feature Tighter Crop

iPhone 17 Pro Launching Later This Year With These 13 New Features

Wednesday April 23, 2025 8:31 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...