Research firm IDC today released the results of its study of worldwide tablet and eReader shipments for the second quarter of 2011, and while the tablet market has changed dramatically in the nearly three months since the quarter ended, the data still offers an interesting look at Apple's performance in the market. According to the study, Apple rode the strength of the iPad 2 launch to capture over 68% of total worldwide tablet shipments for the quarter, up from 65% in the previous quarter.
Worldwide media tablet shipments in the second quarter were driven by continued robust demand for Apple's iPad 2, which saw shipments reach 9.3 million units, representing a 68.3% share of the worldwide market (up from 65.7% the previous quarter). Research in Motion entered the media tablet market in 2Q11 with its PlayBook product, grabbing a 4.9% share of the market. Apple's strength and RIM's entrance meant bad news for Android-based media tablets, which saw its collective share slip to 26.8%, down from 34.0% the previous quarter.
IDC predicts that Android's share will continue to shrink during the third quarter due to continued iPad strength and a flood of $99 sales of HP's discontinued TouchPad, but that Android will begin to regain share during the fourth quarter of the year as new models come to market.
"Apple's iOS share will continue to lead by more than 40 percentage points over Google's Android for the remainder of the year, but we expect Apple's share to fall closer to 50% by the end of the forecast period as manufacturers bring new tablets to market," said Jennifer Song, research analyst, Worldwide Trackers.
It is important to note that IDC's studies track shipments from manufacturers into their distribution channels, and by most accounts Apple's lead is even stronger when looking at sales to end users. Whereas Apple has repeatedly said that it is selling essentially every iPad it can make, a number of other vendors have seen their shipments into the channel languish amid low consumer demand.
Still, IDC is impressed by the total tablet shipments seen for the second quarter, which saw 88.9% growth over the previous quarter and 303% year-over-year growth. As a result, IDC has boosted its estimates for 2011 from 53.5 million units to 62.5 million units overall.
Monday September 29, 2025 9:31 am PDT by Joe Rossignol
Apple's annual iPhone event is in the rearview mirror, but rumors suggest the company plans to release a handful of additional products before the year ends.
Will there be another Apple event this October? We discuss the possibility below.
Apple in October
Apple's most recent October events were in 2021 and 2023.
In 2022 and 2024, Apple did not host an October event. Instead, it...
Tuesday September 30, 2025 6:40 am PDT by Joe Rossignol
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps.
Apple recently revealed that the feature would soon be available in North Dakota, and starting today, the feature has officially gone...
Wednesday October 1, 2025 8:27 am PDT by Joe Rossignol
A handful of upcoming Apple products leaked yesterday, through a combination of YouTube videos out of Russia and U.S. Federal Communications Commission (FCC) documents that were released, despite Apple's confidentiality requests.
The leaked products include an iPad Pro with an M5 chip, as well as updated MacBook Pro and Apple Vision Pro models. All of these devices had already been rumored...
Wednesday October 1, 2025 1:26 pm PDT by Joe Rossignol
iOS 26 was released last month, but the software train never stops, and iOS 26.1 beta testing is already underway. So far, iOS 26.1 makes both Apple Intelligence and Live Translation on compatible AirPods available in additional languages, and it includes some other minor changes across Apple Music, Calendar, Photos, and Safari.
More features and changes will follow in future versions,...
Tuesday September 30, 2025 8:39 am PDT by Joe Rossignol
An apparent unboxing video for an unannounced iPad Pro with the M5 chip was uploaded to YouTube today by Russian channel Wylsacom.
The same YouTube account leaked the 14-inch MacBook Pro with the M4 chip before it was announced by Apple last year, so this is likely a legitimate leak.
Based on the box shown in the video, this appears to be a 13-inch iPad Pro with an M5 chip, 256GB of...
Tuesday September 30, 2025 3:48 pm PDT by Juli Clover
The United States Federal Communications Commission (FCC) has seemingly confirmed Apple's work on an updated version of the Vision Pro headset.
One of several documents the FCC shared today references an Apple-designed "Head Mounted Device" with a model number of A3416. An included image confirms the device is a Vision Pro.
The FCC's uploads are transmission tests, SAR test reports, and...
Thursday October 2, 2025 7:26 am PDT by Joe Rossignol
Nearly two weeks after the iPhone 17 series launched, analysts at investment banking firm Morgan Stanley said demand for the devices has been "modestly stronger than we originally expected," based on a combination of extended shipping estimates on Apple's online store and information it gathered from Apple's supply chain.
There has been strong early demand for the iPhone 17, iPhone 17 Pro,...
Tuesday September 30, 2025 1:58 pm PDT by Juli Clover
The United States Federal Communications Commission has confirmed Apple's work on a new version of the MacBook Pro and several other products, leaking details on the devices ahead of launch.
The FCC published documents that reference model numbers that do not correspond with existing devices. A3434, for example, references an unreleased MacBook Pro, while other numbers are likely for...
Wednesday October 1, 2025 3:56 pm PDT by Juli Clover
Apple's two big yearly events, WWDC and the iPhone launch, are done and over with, but there are still some new products that we're expecting to see before the end of the year.
Apple TV
The Apple TV hasn't been updated since 2022, so it's due for a refresh. It doesn't look like Apple is going to change the design of its set-top box, but we can expect a faster chip
Apple code suggests...
Monday September 29, 2025 10:12 am PDT by Juli Clover
Apple today released iOS 26.0.1 and iPadOS 26.0.1, the first updates to the iOS 26 and iPadOS 26 operating systems that came out earlier this week.
The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update.
According to Apple's release notes for the update, iOS 26.0.1 addresses a bug that could cause aberrations in...
Most iPad wannabe are not sold but stuffed in retailer inventory channel.
Quoted for truth. every one of that 68% is sold. How many of the remaining 32% actually ends up as sales to end users? And how many of that 32% is sold at a heavily discounted at a loss just to get rid of the dead stock?
And the other 32% includes - Unsold units shipped but gathering dust on store shelves - HP Touchpads sold at below manufacturing cost - $100 Chinese knockoffs sold at Walgreens
As someone who flies a lot, I have to say that my personal experience suggests that shipped numbers have virtually 0% reflection of sold numbers.
Monday, I did an informal glance around my red-eye flight. 12 iPads, 8 laptops, countless phones and kindles. Not a single GalaxyTab, TouchPad, Xoom, or also-ran/Chinese knockoff.
In the last dozen flights I've been on, I could count on one hand (but I'd only need half my thumb and index finger) the number of non-iPad tablets I've seen.
I'm not arguing the quality of these products. I've held them. I've played with them. They aren't worthless, they just aren't as polished or supported.
Exactly!!!
I live in H.K, the land of gadgets, and If you look, you'll see millions of iPads in daily use, but you'd be hard pressed to see any android/webos.
Research firm IDC today released the results of its study of worldwide tablet and eReader shipments for the second quarter of 2011, and while the tablet market has changed dramatically in the nearly three months since the quarter ended, the data still offers an interesting look at Apple's performance in the market. According to the study, Apple rode the strength of the iPad 2 launch to capture over 68% of total worldwide tablet shipments for the quarter, up from 65% in the previous quarter.
