Slide from Intel's Haswell preview (Source: Gizmodo)
Intel today previewed its future "Haswell" family of low-power processors at its Intel Developer Forum, showing how the line of chips planned for a 2013 debut will be able to dramatically increase power efficiency to increase battery life on its so-called "Ultrabook" systems.
[Intel CEO Paul] Otellini also described the new class of platform power management in development for the 2013 "Haswell" products for Ultrabooks. The advances in silicon technology and platform engineering are expected to reduce idle platform power by more than 20 times over current designs without compromising computing performance. Otellini said he expects that this design change, combined with industry collaboration, will lead to more than 10 days of connected standby battery life by 2013. The advancements will aid in delivery of always-on-always-connected computing where Ultrabooks stay connected when in standby mode, keeping the e-mail, social media and digital content up-to-date.
Intel demonstrated the low-power nature of the Haswell platform by rigging up a prototype Haswell system running off a solar cell powered by light bulbs and other ambient light. Full systems based on Haswell will obviously contain many other components that will increase the power draw, but it is clear that Intel is taking power consumption seriously as it seeks to facilitate thinner and longer-running notebook systems running on a platform that can compete head-to-head with the efficiency of the ARM chips used in many smartphones and tablets today.
Intel demonstration of Haswell system running on solar power (Source: This is my next)
Tuesday November 25, 2025 7:16 am PST by Joe Rossignol
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released.
iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...
Friday November 28, 2025 7:33 am PST by Joe Rossignol
While all Macs are now powered by Apple's custom-designed chips, a new rumor claims that Apple may rekindle its partnership with Intel, albeit in a new and limited way.
Apple supply chain analyst Ming-Chi Kuo today said Intel is expected to begin shipping Apple's lowest-end M-series chip as early as mid-2027.
Kuo said Apple plans to utilize Intel's 18A process, which is the "earliest...
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season.
Note: MacRumors is...
Thursday November 27, 2025 1:01 pm PST by Joe Rossignol
Apple's online store is going down for a few hours on a rolling country-by-country basis right now, but do not get your hopes up for new products.
Apple takes its online store down for a few hours ahead of Black Friday every year to tease/prepare for its annual gift card offer with the purchase of select products. The store already went down and came back online in Australia and New Zealand, ...
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Apple TV, Disney+, Hulu, Paramount+, Peacock, and more.
Note: MacRumors is an affiliate partner with some of these vendors. When...
Cyber Monday is here, and you can find popular Apple products like AirPods, iPad, Apple Watch, and more at all-time low prices. In this article, the majority of the discounts will be found on Amazon.
Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running....
Thursday November 27, 2025 3:14 am PST by Tim Hardwick
Apple's disappointing iPhone Air sales are causing major Chinese mobile vendors to scrap or freeze their own ultra-thin phone projects, according to reports coming out of Asia.
Since the iPhone Air launched in September, there have been reports of poor sales and manufacturing cuts, while Apple's supply chain has scaled back shipments and production.
Apple supplier Foxconn has...
The updated specs of the M5 iPad Pro may point toward a major new feature for Apple's next-generation Studio Display expected in early 2026.
Apple's latest iPad Pro debuted last month and contains one display-related change that stands out: it can now drive external monitors at up to 120Hz with Adaptive Sync. The feature should deliver lower latency, smoother motion, and fewer visual...
On this week's episode of The MacRumors Show, we talk through the latest rumors about Apple's upcoming iPad mini 8.
Subscribe to The MacRumors Show YouTube channel for more videos
The next-generation version of the iPad mini is expected to feature an OLED display, as part of Apple's plan to expand the display technology across many more of its devices. Apple's first OLED device was the Apple...
It's good to see power consumption is a priory. For most people current processors are fast enough for the foreseeable future. I'm sure that will change at some point (maybe even sooner rather than later), but a faster CPU won't make a difference for me right now. Longer battery, on the other hand, will absolutely be an improvement I'd notice.
