Apple Executives Getting Chatty: iTunes Match Coming 'Shortly' to Canada [Updated]

Yesterday, we noted that new Apple CEO Tim Cook has been taking time to respond to the many emails coming his way congratulating him on his new position, wondering if he might follow the precedent of Steve Jobs and be willing to engage directly with customers via email as the contacts turned more toward questions and complaints than pleasantries.

eddy cue
Apple's Eddy Cue (Source: Deanne Fitzmaurice/San Francisco Chronicle)

Evidence of Cook's engagement in addressing more substantial issues comes today by way of a report from iPhoneinCanada.ca noting that Apple is planning on bringing its iTunes Match service to Canadian customers "shortly". The revelation came after a customer emailed Tim Cook, who apparently forwarded the question to Apple's vice president for Internet services, Eddy Cue. Cue quickly responded to the customer, sharing the news that Apple is working hard on bringing the service to Canada.

Hi Sheldon,

We’re working on adding Canada and hope to do so shortly after the US launch.

Eddy

The news is certainly welcome for Apple's Canadian customers, and should offer hope to users in other countries still waiting for word on the service making its way to their markets. As with any content offering from Apple, iTunes Match requires highly-localized contracts to be negotiated with the content rights holders, complicating the process of making such services available in all markets in a timely fashion.

While emails to Steve Jobs have sometimes resulted in follow-up contacts from members of Apple's support staff, it is still encouraging to see emails to Tim Cook being quickly passed along to be answered by appropriate personnel, even including other executives.

Update: Another MacRumors reader has let us know that he emailed Tim Cook to ask about iTunes Match coming to the UK, and he similarly received a reply from Eddy Cue promising that Apple is working on launching it shortly after the U.S. debut.

Hi Stuart,

We're working on adding more countries and hope to add the UK shortly after the US launch.

Eddy

cue itunes match uk emailjpg

Popular Stories

iOS 26

15 New Things Your iPhone Can Do in iOS 26.2

Friday December 5, 2025 9:40 am PST by
Apple is about to release iOS 26.2, the second major point update for iPhones since iOS 26 was rolled out in September, and there are at least 15 notable changes and improvements worth checking out. We've rounded them up below. Apple is expected to roll out iOS 26.2 to compatible devices sometime between December 8 and December 16. When the update drops, you can check Apple's servers for the ...
Intel Inside iPhone Feature

Apple's Return to Intel Rumored to Extend to iPhone

Friday December 5, 2025 10:08 am PST by
Intel is expected to begin supplying some Mac and iPad chips in a few years, and the latest rumor claims the partnership might extend to the iPhone. In a research note with investment firm GF Securities this week, obtained by MacRumors, analyst Jeff Pu said he and his colleagues "now expect" Intel to reach a supply deal with Apple for at least some non-pro iPhone chips starting in 2028....
iPhone 14 Pro Dynamic Island

iPhone 18 Pro Leak Adds New Evidence for Under-Display Face ID

Monday December 8, 2025 4:54 am PST by
Apple is actively testing under-screen Face ID for next year's iPhone 18 Pro models using a special "spliced micro-transparent glass" window built into the display, claims a Chinese leaker. According to "Smart Pikachu," a Weibo account that has previously shared accurate supply-chain details on Chinese Android hardware, Apple is testing the special glass as a way to let the TrueDepth...
iOS 26

Apple Seeds Second iOS 26.2 Release Candidate to Developers and Public Beta Testers

Monday December 8, 2025 10:18 am PST by
Apple today seeded the second release candidate version of iOS 26.2 to developers and public beta testers, with the software coming one week after Apple seeded the first RC. The release candidate represents the final version iOS 26.2 that will be provided to the public if no further bugs are found. Registered developers and public beta testers can download the betas from the Settings app on...
iPhone 17 Pro Cosmic Orange

10 Reasons to Wait for Next Year's iPhone 18 Pro

Monday December 1, 2025 2:40 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...
Johny Srouji

Apple's Chipmaking Chief Johny Srouji Responds to Report About Him Potentially Leaving

Monday December 8, 2025 9:23 am PST by
Apple's chipmaking chief Johny Srouji has reportedly indicated that he plans to continue working for the company for the foreseeable future. "I love my team, and I love my job at Apple, and I don't plan on leaving anytime soon," said Srouji, in a memo obtained by Bloomberg's Mark Gurman. Here is Srouji's full memo, as shared by Bloomberg:I know you've been reading all kind of rumors and...
Johny Srouji

Apple Chip Chief Johny Srouji Could Be Next to Go as Exodus Continues

Sunday December 7, 2025 10:41 am PST by
Apple's senior vice president of hardware technologies Johny Srouji could be the next leading executive to leave the company amid an alarming exodus of leading employees, Bloomberg's Mark Gurman reports. Srouji apparently recently told CEO Tim Cook that he is "seriously considering leaving" in the near future. He intends to join another company if he departs. Srouji leads Apple's chip design ...
top stories 2025 12 04a

Top Stories: iOS 26.2 Coming Soon, Apple Execs Depart, and More

Saturday December 6, 2025 6:00 am PST by
You'd expect things to be starting to wind down for the holidays by now, but that doesn't seem to be the case yet in the world of Apple news, with Apple just about ready to release iOS 26.2 and other operating system updates to the public. There was also a flurry of news this week about Apple executive departures, some expected and some not so expected, while we also learned that Apple and...
maxresdefault

iPhone Fold: Launch, Pricing, and What to Expect From Apple's Foldable

Monday December 1, 2025 3:00 am PST by
Apple is expected to launch a new foldable iPhone next year, based on multiple rumors and credible sources. The long-awaited device has been rumored for years now, but signs increasingly suggest that 2026 could indeed be the year that Apple releases its first foldable device. Subscribe to the MacRumors YouTube channel for more videos. Below, we've collated an updated set of key details that ...
Apple Fitness Plus expansion hero

Apple Fitness+ Coming to 28 New Regions With Digital Voice Dubbing

Monday December 8, 2025 6:19 am PST by
Apple today announced that Fitness+ is expanding to 28 new markets on December 15 in the service's largest international rollout since launch, accompanied by new language dubbing and a K-Pop music genre. Apple Fitness+ will become available in Chile, Hong Kong, India, the Netherlands, Singapore, Taiwan, and additional regions on December 15, with Japan scheduled to follow early next year....

Top Rated Comments

zen.state Avatar
186 months ago
Canada? Isn't that part of the States anyway? :p

People like you are why the world hates the US. Ignorance is truly bliss for some.
Score: 5 Votes (Like | Disagree)
RMo Avatar
186 months ago
This headline is misleading. It isn't (necessarily) coming to Canada "shortly"; it's coming "shortly after the US launch." While the US launch is obviously expected to be soon, I wouldn't hold my breath on Canada at the moment--we really don't know how long either will be at the moment.
Score: 4 Votes (Like | Disagree)
Jodles Avatar
186 months ago
Shall we list all the things you can say against the US? I'm talking both jokingly and also the massive list of horrific truths.

Making fun of people because they are peaceful and laid back is just ridiculous. These joke have also been used for decades and are getting really old.

If something is all in fun then at least make it funny rather than the same old boring crap jokes.

Really, the joke that "isn't Canada a part of the states anyway?" is more of a joke on the stupidity of *some* Americans, not on Canada. It's just like those people who think Borat is a mockery of jews.
Score: 3 Votes (Like | Disagree)
zen.state Avatar
186 months ago
I thought Canada was America's Hat:

http://www.bustedtees.com/canadaamericashat



Come on guys... it's all in fun!

w00master

Shall we list all the things you can say against the US? I'm talking both jokingly and also the massive list of horrific truths.

Making fun of people because they are peaceful and laid back is just ridiculous. These joke have also been used for decades and are getting really old.

If something is all in fun then at least make it funny rather than the same old boring crap jokes.
Score: 3 Votes (Like | Disagree)
zen.state Avatar
186 months ago
Wowsers... someone had a bad day.

w00master
It makes perfect sense that a guy who would play on 40+ year old jokes would use the word "wowsers"

How's your 57 Chevy doing?
Score: 2 Votes (Like | Disagree)
bushido Avatar
186 months ago
OT

"maybe" iPhone 5 leak in the latest beta?

or will it support the samsung galaxy s2 xD :D
Score: 2 Votes (Like | Disagree)