'iTunes Match' Allows Both Streaming and Downloading of Music

Apple released a developer beta of the iTunes Match system this evening. The system is described by Apple as follows:

iTunes Match stores your complete music library in iCloud, allowing you to enjoy your collection anywhere, anytime, on any iPhone, iPad, iPod touch, or computer.

Insanely Great Mac provides this nice walkthrough video which shows you how the service works. It also shows that this is both a streaming and downloading service.


For the $25 yearly fee, iTunes Match will scan your existing iTunes music library and allow you to access it from any of your iTunes-linked Macs or iOS devices. Songs that already exist in Apple's iTunes music store will be streamed straight from Apple's master copy (at 256kbps bitrate) without a need to upload the songs yourself. Songs that don't exist in iTunes will be uploaded to iCloud. Either way, all your music (up to 25,000 songs) will be accessible from your various computers and iOS devices.

matchiosiOS 5 Music App streaming a song. iCloud button allows you to download locally.

What wasn't clear before is the fact that music can be either streamed or downloaded locally to any of your computers or devices. While the video only shows the service on a Mac, we've confirmed it works the same way on iOS devices. So, essentially, you will have instant access to your entire music library from all of your Macs, iPhones, iPads, or iPod touches for only $25/year. This ability on your iOS devices means your music library won't need to take up valuable space on the device itself, as long as you have some sort of internet connection.

iTunes Match is expected to launch alongside iOS 5 this fall.

Update: Insanely Great Mac has now posted a video showing how it works on an iOS device:

Popular Stories

Apple Shopping Event 2025

Apple Announces 2025 Black Friday Event, Here's What You Can Get

Thursday November 20, 2025 6:28 am PST by
Apple's annual four-day Black Friday through Cyber Monday shopping event is returning on Friday, November 28 through Monday, December 1 in many countries, including the United States, Canada, Australia, New Zealand, France, Germany, Italy, Spain, the United Kingdom, Belgium, the Netherlands, Sweden, Thailand, and others. During the shopping event, customers can get an Apple gift card with...
iOS 26

iOS 26.2 Adds These New Features to Your iPhone

Thursday November 20, 2025 10:50 am PST by
iOS 26.2 is currently in beta testing. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics for Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date. Keep reading...
hikawa phone grip stand apple%402x

Apple Launches Second Limited-Edition iPhone Accessory in a Month

Friday November 21, 2025 3:53 am PST by
Apple has begun selling the Hikawa Phone Grip and Stand, a new limited-edition iPhone accessory designed with accessibility in mind. Designed by LA-based Bailey Hikawa to celebrate the 40th anniversary of accessibility at Apple, the grip uses magnets to securely snap onto any iPhone with MagSafe. Apple says it can be removed with ease, and doubles as a stand with two different viewing...
iPhone 17 Pro Cosmic Orange

10 Reasons to Wait for Next Year's iPhone 18 Pro

Wednesday November 19, 2025 4:00 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...
ipad black friday 2025

The Best Early Black Friday iPad Deals

Thursday November 20, 2025 10:20 am PST by
Black Friday is just over a week away, and iPad deals have finally started to flood in at retailers like Amazon and Best Buy. Below we're tracking discounts on every current generation iPad, including lowest-ever prices on M3 iPad Air and M5 iPad Pro, plus steep markdowns on iPad and iPad mini. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a ...
ipad mini 7 feature red and blue

iPad Mini 8: Four Major New Features to Expect

Wednesday November 19, 2025 7:50 am PST by
Apple's eighth-generation iPad mini is highly likely to arrive next year, offering a significant refresh of the device with at least four major new features. OLED Display The next-generation version of the iPad mini could feature an OLED display, as part of Apple's plan to expand the display technology across many more of its devices. Apple's first OLED device was the Apple Watch in 2015, ...
watchos 26 workout app

Apple Watch Users Claim Workout App Is Now Worse in Every Way

Thursday November 20, 2025 7:01 am PST by
Apple Watch owners have been voicing their frustration online over changes to the Workout app that Apple introduced in watchOS 26, with many finding the redesigned interface makes starting exercises difficult and exasperating. When Apple launched watchOS 26 in September, the Workout app went from large, easily tapped workout tiles to a scrolling, corner-button interface. Instead of tapping a ...
apple wallet drivers license feature iPhone 15 pro

Two More U.S. States Commit to Offering iPhone Driver's Licenses in Apple Wallet App

Thursday November 20, 2025 8:21 am PST by
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps. Earlier this week, Illinois became the 13th state in the U.S. to offer the feature. Subsequently, we shared a list of additional states that are committed...
android iphone airdrop quickshare

iPhone Users Can Now AirDrop Files to Android Devices

Thursday November 20, 2025 9:47 am PST by
Google today announced a new cross-platform feature that allows for file sharing between iPhone and Android users. With AirDrop on the iPhone and QuickShare on Pixel 10 devices, there is a new file transfer function available. The file sharing option works on Apple devices that include iPhone, iPad, and Mac, along with the Pixel 10, Pixel 10 Pro, Pixel 10 Pro XL, and Pixel 10 Fold....

Top Rated Comments

arn Avatar
186 months ago
will you be able to stream your music to an iOS device?

Yes. it's mentioned in the article multiple times.

arn
Score: 24 Votes (Like | Disagree)
Cheerwino Avatar
186 months ago
This $25 is burning a hole in my pocket! Apple, I need to give it to you NOW!
Score: 10 Votes (Like | Disagree)
blybug Avatar
186 months ago
What the little demo didn't show is what exactly happens with that file he downloaded. Is it accessible in the Finder to be "kept forever" or has the computer truly become just another iOS-style "device" where the underlying file system is not really accessible, and the downloaded track is only visible or able to manipulated from within iTunes? Is the iTunes Library now like the iPhoto Library?

Personally I don't care, but there were some heated arguments a while back (https://forums.macrumors.com/showthread.php?t=1171764) about whether iTunes Match would be purely streaming or would actually let customers "keep" all the 256kbps files they could possibly download/hoard, essentially making it an all-you-can-eat buffet for a one-time $25 fee. Looks like the streaming is clearly in place, but whether or not downloading means "for keeps" remains to be seen. My prediction: no.

Also curious if the latest iTunes will close the CD-burning loophole. Apple's deal with the record companies on this is suddenly believable if all the tracks are "trapped" inside of iTunes on the various devices, including computers.
Score: 9 Votes (Like | Disagree)
SirHaakon Avatar
186 months ago
Unless I am misreading, something doesn't sounds quite right here

I can now download illegal music
iTunes match will make it legal

I now pay $25/year for all the music I want instead of buying albums
Yes, you're paying the general license fee. I'm sure the thought is better to have everyone paying $25 a year (in addition to everything they purchase legally) than just have you torrenting music and the record companies making nothing. You'll still be a douche, but at least they're getting something for it. :)

With streaming being an option, this service is going to flat out dominate.
Score: 7 Votes (Like | Disagree)
DJHonda84 Avatar
186 months ago
Apple better not use this as an excuse to drop the iPod classic. Streaming will not be a suitable replacement to massive local storage until a 24/7 network connection can be assumed, and the carriers stop their assault on heavy users.
Score: 7 Votes (Like | Disagree)
The Tuck Avatar
186 months ago
Spotify= $4.99 per month = $59.98 per year.

iTunes Match = $24.95 Per year.

That's like comparing apples and oranges. With Spotify, you're paying to have unlimited access to their entire streaming library. With iTunes Match, you have to pay for the music you want to listen to on a per song or per album basis. iTunes Match only gives you the ability to sync your music between devices, have unlimited access to previous purchases, and get online access to songs you already owned/illegally downloaded.

They're very different "Cloud" solutions.

Tuck

----------

Will this work over your Wireless Carrier 3G or Edge connection?

Probably only if you jailbreak.

Tuck
Score: 5 Votes (Like | Disagree)