'iTunes Match' Allows Both Streaming and Downloading of Music

Apple released a developer beta of the iTunes Match system this evening. The system is described by Apple as follows:

iTunes Match stores your complete music library in iCloud, allowing you to enjoy your collection anywhere, anytime, on any iPhone, iPad, iPod touch, or computer.

Insanely Great Mac provides this nice walkthrough video which shows you how the service works. It also shows that this is both a streaming and downloading service.


For the $25 yearly fee, iTunes Match will scan your existing iTunes music library and allow you to access it from any of your iTunes-linked Macs or iOS devices. Songs that already exist in Apple's iTunes music store will be streamed straight from Apple's master copy (at 256kbps bitrate) without a need to upload the songs yourself. Songs that don't exist in iTunes will be uploaded to iCloud. Either way, all your music (up to 25,000 songs) will be accessible from your various computers and iOS devices.

matchiosiOS 5 Music App streaming a song. iCloud button allows you to download locally.

What wasn't clear before is the fact that music can be either streamed or downloaded locally to any of your computers or devices. While the video only shows the service on a Mac, we've confirmed it works the same way on iOS devices. So, essentially, you will have instant access to your entire music library from all of your Macs, iPhones, iPads, or iPod touches for only $25/year. This ability on your iOS devices means your music library won't need to take up valuable space on the device itself, as long as you have some sort of internet connection.

iTunes Match is expected to launch alongside iOS 5 this fall.

Update: Insanely Great Mac has now posted a video showing how it works on an iOS device:

Popular Stories

iOS 26

15 New Things Your iPhone Can Do in iOS 26.2

Friday December 5, 2025 9:40 am PST by
Apple is about to release iOS 26.2, the second major point update for iPhones since iOS 26 was rolled out in September, and there are at least 15 notable changes and improvements worth checking out. We've rounded them up below. Apple is expected to roll out iOS 26.2 to compatible devices sometime between December 8 and December 16. When the update drops, you can check Apple's servers for the ...
ios 18 to ios 26 upgrade

Apple Pushes iPhone Users Still on iOS 18 to Upgrade to iOS 26

Tuesday December 2, 2025 11:09 am PST by
Apple is encouraging iPhone users who are still running iOS 18 to upgrade to iOS 26 by making the iOS 26 software upgrade option more prominent. Since iOS 26 launched in September, it has been displayed as an optional upgrade at the bottom of the Software Update interface in the Settings app. iOS 18 has been the default operating system option, and users running iOS 18 have seen iOS 18...
iOS 26

Apple Seeds iOS 26.2 and iPadOS 26.2 Release Candidates to Developers and Public Beta Testers

Wednesday December 3, 2025 10:33 am PST by
Apple today seeded the release candidate versions of upcoming iOS 26.2 and iPadOS 26.2 updates to developers and public beta testers, with the software coming two weeks after Apple seeded the third betas. The release candidates represent the final versions of iOS 26.2 and iPadOS 26.2 that will be provided to the public if no further bugs are found during this final week of testing....
Photos App Icon Liquid Glass

John Gruber Shares Scathing Commentary About Apple's Departing Software Design Chief

Thursday December 4, 2025 9:30 am PST by
In a statement shared with Bloomberg on Wednesday, Apple confirmed that its software design chief Alan Dye will be leaving. Apple said Dye will be succeeded by Stephen Lemay, who has been a software designer at the company since 1999. Meta CEO Mark Zuckerberg announced that Dye will lead a new creative studio within the company's AR/VR division Reality Labs. On his blog Daring Fireball,...
iOS 26

When Will Apple Release iOS 26.2?

Monday December 1, 2025 4:37 pm PST by
We're getting closer to the launch of the final major iOS update of the year, with Apple set to release iOS 26.2 in December. We've had three betas so far and are expecting a fourth beta or a release candidate this week, so a launch could follow as soon as next week. Past Launch Dates Apple's past iOS x.2 updates from the last few years have all happened right around the middle of the...
maxresdefault

iPhone Fold: Launch, Pricing, and What to Expect From Apple's Foldable

Monday December 1, 2025 3:00 am PST by
Apple is expected to launch a new foldable iPhone next year, based on multiple rumors and credible sources. The long-awaited device has been rumored for years now, but signs increasingly suggest that 2026 could indeed be the year that Apple releases its first foldable device. Subscribe to the MacRumors YouTube channel for more videos. Below, we've collated an updated set of key details that ...
Intel Inside iPhone Feature

Apple's Return to Intel Rumored to Extend to iPhone

Friday December 5, 2025 10:08 am PST by
Intel is expected to begin supplying some Mac and iPad chips in a few years, and the latest rumor claims the partnership might extend to the iPhone. In a research note with investment firm GF Securities this week, obtained by MacRumors, analyst Jeff Pu said he and his colleagues "now expect" Intel to reach a supply deal with Apple for at least some non-pro iPhone chips starting in 2028....
ive and altman

Jony Ive's OpenAI Device Barred From Using 'io' Name

Friday December 5, 2025 6:22 am PST by
A U.S. appeals court has upheld a temporary restraining order that prevents OpenAI and Jony Ive's new hardware venture from using the name "io" for products similar to those planned by AI audio startup iyO, Bloomberg Law reports. iyO sued OpenAI earlier this year after the latter announced its partnership with Ive's new firm, arguing that OpenAI's planned "io" branding was too close to its...
iphone air camera

iPhone Air's Resale Value Has Dropped Dramatically, Data Shows

Thursday December 4, 2025 5:27 am PST by
The iPhone Air has recorded the steepest early resale value drop of any iPhone model in years, with new data showing that several configurations have lost almost 50% of their value within ten weeks of launch. According to a ten-week analysis published by SellCell, Apple's latest lineup is showing a pronounced split in resale performance between the iPhone 17 models and the iPhone Air....
iPhone 17 Pro Cosmic Orange

iPhone 17 Pro Lost a Camera Feature Pro Models Have Had Since 2020

Thursday December 4, 2025 5:18 am PST by
iPhone 17 Pro models, it turns out, can't take photos in Night mode when Portrait mode is selected in the Camera app – a capability that's been available on Apple's Pro devices since the iPhone 12 Pro in 2020. If you're an iPhone 17 Pro or iPhone 17 Pro Max owner, try it for yourself: Open the Camera app with Photo selected in the carousel, then cover the rear lenses with your hand to...

Top Rated Comments

arn Avatar
186 months ago
will you be able to stream your music to an iOS device?

Yes. it's mentioned in the article multiple times.

arn
Score: 24 Votes (Like | Disagree)
Cheerwino Avatar
186 months ago
This $25 is burning a hole in my pocket! Apple, I need to give it to you NOW!
Score: 10 Votes (Like | Disagree)
blybug Avatar
186 months ago
What the little demo didn't show is what exactly happens with that file he downloaded. Is it accessible in the Finder to be "kept forever" or has the computer truly become just another iOS-style "device" where the underlying file system is not really accessible, and the downloaded track is only visible or able to manipulated from within iTunes? Is the iTunes Library now like the iPhoto Library?

Personally I don't care, but there were some heated arguments a while back (https://forums.macrumors.com/showthread.php?t=1171764) about whether iTunes Match would be purely streaming or would actually let customers "keep" all the 256kbps files they could possibly download/hoard, essentially making it an all-you-can-eat buffet for a one-time $25 fee. Looks like the streaming is clearly in place, but whether or not downloading means "for keeps" remains to be seen. My prediction: no.

Also curious if the latest iTunes will close the CD-burning loophole. Apple's deal with the record companies on this is suddenly believable if all the tracks are "trapped" inside of iTunes on the various devices, including computers.
Score: 9 Votes (Like | Disagree)
SirHaakon Avatar
186 months ago
Unless I am misreading, something doesn't sounds quite right here

I can now download illegal music
iTunes match will make it legal

I now pay $25/year for all the music I want instead of buying albums
Yes, you're paying the general license fee. I'm sure the thought is better to have everyone paying $25 a year (in addition to everything they purchase legally) than just have you torrenting music and the record companies making nothing. You'll still be a douche, but at least they're getting something for it. :)

With streaming being an option, this service is going to flat out dominate.
Score: 7 Votes (Like | Disagree)
DJHonda84 Avatar
186 months ago
Apple better not use this as an excuse to drop the iPod classic. Streaming will not be a suitable replacement to massive local storage until a 24/7 network connection can be assumed, and the carriers stop their assault on heavy users.
Score: 7 Votes (Like | Disagree)
The Tuck Avatar
186 months ago
Spotify= $4.99 per month = $59.98 per year.

iTunes Match = $24.95 Per year.

That's like comparing apples and oranges. With Spotify, you're paying to have unlimited access to their entire streaming library. With iTunes Match, you have to pay for the music you want to listen to on a per song or per album basis. iTunes Match only gives you the ability to sync your music between devices, have unlimited access to previous purchases, and get online access to songs you already owned/illegally downloaded.

They're very different "Cloud" solutions.

Tuck

----------

Will this work over your Wireless Carrier 3G or Edge connection?

Probably only if you jailbreak.

Tuck
Score: 5 Votes (Like | Disagree)