This WWDC conference video from 1997 show Steve Jobs taking a question and answer session from developers after returning to Apple. Apple acquired Steve Jobs' company NeXT in late 1996 and the NeXTStep operating system became the basis for Mac OS X. We highlighted this video once before amidst the iCloud rumors, but it is a very interesting video to watch, especially in light of Jobs' resignation as CEO of Apple.

At the time, Apple had just acquired NeXT, after years of losses and no clear plan for the future of the Mac operating system. Jobs came first as an advisor to then Apple CEO Gil Amelio, and eventually took the title of CEO. The video shows a particularly candid question and answer session with Steve Jobs who talks about the state of the company and his vision for the future. Some of the material is dated, but his outlook for the future seemed remarkably clear.


Steve Jobs says in the opening:

"I'm actually pretty excited about the way things are going. I think that there are some really good people, whom you met this week, running the key areas of Apple now. And I think they're making enormous progress towards executing what is a a pretty clear strategy. And that strategy revolves around one fundamental concept, which is to make some really great products. And I believe very firmly that there is still a very sizable market for some really great products. And there are some giant holes that we can fill with your help."

Top Rated Comments

EiriasEmrys Avatar
188 months ago
Visionary

iCloud in 1997, pretty much summed up what Apple would push for this decade. I am always inspired as a leader by this man.
Score: 5 Votes (Like | Disagree)
Chundles Avatar
188 months ago
Noah Wyle played Steve Jobs in that movie years ago. He played him very well i seem to remember.

Jobs yes, but Jobs was a rockstar. I'm talking about all the neck-beards with the button-down collars in the audience asking questions at their shoes.

Devs now seem far more socially aware.
Score: 3 Votes (Like | Disagree)
Chundles Avatar
188 months ago
Wow, PROPER nerds. They were some proper nerds back then. Justin Timberlake couldn't be cast to play any of those guys.
Score: 3 Votes (Like | Disagree)
slrandall Avatar
188 months ago
He just comes across like a genius, always. What an incredible man.

"I don't care if Apple is viewed is different. I think it's very important that Apple is viewed as much better."
Score: 2 Votes (Like | Disagree)
jaimeastin Avatar
188 months ago
This was a great find! I really enjoyed it and understand SJ more than ever. I think it is really cool that so much that he/Apple wanted happened, exactly. Many, visionary is the word that I always hear and read about him, but dog-gone. He has a time machine somewhere, because he was spot on.

I think more than that, he has a true passion and i can really understand and APPRECIATE that. I am not a crazed Apple fan or Microsoft fan either, I just have a passion for technology and how it relates to me. This video sparked a lot inside of me. It is NO accident that Apple is where they are and though Steve has said NO to things I want or need, I will do like the rest have and be ok. Maybe I DO need to rethink my approach. All because I can program or do something the hardway(in some eyes) or my way because itis easy for me does not mean it should be set in stone. I am always preaching about change, and adopting something else, but I need to apply it even more. But even still, Steve just wants the best. I do to. I accept my best is different than others. DLNA is fine enough for me, lol :).
Score: 1 Votes (Like | Disagree)
DeepIn2U Avatar
188 months ago
Without Steve Jobs Apple would have gone away. It's his innovation and hard work that brought the company from near extinction to one of America's greatest achievements. I pray for him and his family.

It's his ability to quickly isolate new ground-breaking trends and make them part of a vision, part of a greater hole that is BETTER than the sum of the implemented parts. Next was the highlight of this announcement as they where working into the "Workstation" which is everything he sum'd up in this Q&A.

Many CEO's are lined up (for decades) to catch a cup-full of his soul-juice.
Score: 1 Votes (Like | Disagree)

Popular Stories

Low Cost MacBook Feature A18 Pro

Apple Is Expected to Launch These Four MacBooks in 2026

Friday January 9, 2026 8:17 am PST by
2026 could be a bumper year for Apple's Mac lineup, with the company expected to announce as many as four separate MacBook launches. Rumors suggest Apple will court both ends of the consumer spectrum, with more affordable options for students and feature-rich premium lines for users that seek the highest specifications from a laptop. Subscribe to the MacRumors YouTube channel for more videos. ...
iPhone Top Left Hole Punch Face ID Feature Purple

10 Reasons to Wait for This Year's iPhone 18 Pro

Thursday January 8, 2026 2:56 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...
iOS 18 Siri Personal Context

Apple Confirms Google Gemini Will Power Next-Generation Siri This Year

Monday January 12, 2026 7:38 am PST by
In a statement shared with CNBC today, Apple confirmed that Google Gemini will power the next-generation version of Siri that is slated to launch later this year. "After careful evaluation, we determined that Google's technology provides the most capable foundation for Apple Foundation Models and we're excited about the innovative new experiences it will unlock for our users," the statement...
iOS 18 Siri Personal Context

Elon Musk Reacts to Apple and Google Teaming on Gemini-Powered Siri

Monday January 12, 2026 11:38 am PST by
Elon Musk today expressed concern about Apple and Google partnering on a more personalized version of Siri powered by Google's generative AI platform Gemini. "This seems like an unreasonable concentration of power for Google, given that [they] also have Android and Chrome," wrote Musk, in a post on X. Musk serves as CEO of xAI, the company behind Gemini competitor Grok. It is unlikely...
iOS 26

Here's What's New in iOS 26.3 So Far

Monday January 12, 2026 1:15 pm PST by
Apple today seeded the second beta of iOS 26.3, nearly a month after the first beta. So far, the update includes a couple of new features for iPhones. iOS 15.3 through iOS 18.3 were all released in late January over the years, so it is thereby likely that iOS 26.3 will be released towards the end of this month as well. The update is compatible with the iPhone 11 series and newer. Below,...
proposed unicode emoji 18%402x

Squinting Face, Pickle, and Lighthouse Among New Emoji Coming to iOS

Friday January 9, 2026 4:24 am PST by
The Unicode Consortium has published a draft list of emoji that could come to smartphones and other devices in the future. The list shared by Emojipedia outlines 19 emoji candidates under consideration for Emoji 18.0, which is expected to be finalized in September 2026. Among the proposed additions are a squinting face emoji, left- and right-pointing thumb gestures, a pickle, a lighthouse, a ...
Apple Intelligence iPhone 16

Google Gemini Partnership With Apple Will Go Beyond Siri Revamp

Monday January 12, 2026 8:48 am PST by
Apple and Google today announced that Google Gemini will help power not only a more personalized version of Siri, but a range of future Apple Intelligence features. "Apple and Google have entered into a multi-year collaboration under which the next generation of Apple Foundation Models will be based on Google's Gemini models and cloud technology," the companies said, in a statement. "These...
apple homekit ios 18 5

Apple Reminding Users of Pending Home App Upgrade Requirement

Friday January 9, 2026 10:08 am PST by
Back in late 2022 and early 2023, Apple rolled out a new architecture for its Apple Home platform to deliver improved performance and compatibility, although the rollout came with some hiccups that forced Apple to pull and later re-release the upgrade. Three years later, Apple is now on the verge of ending support for the old version of the Home architecture, which may result in access to...