UK Carrier Orange to Offer Customers 'Free' iTunes Movie Rental in Ongoing Promo

UK mobile carrier Orange seems to be working with Apple to provide "free" iTunes movie rentals each Thursday in an ongoing promotion called Orange Film To Go.

• All Orange customers be they on Orange Home Broadband, pay as you go, pay monthly, mobile broadband or business get a weekly film download every Thursday at no cost*
• Customers can download a film and watch on a PC, laptop or an Apple mobile device - wherever they are

Orange Film To Go offers Orange customers a specific film to download from iTunes every Thursday. The specific movies are pre-selected by Orange and early choices include The Wrestler, The Ghost and Che: Part One. This week's selection is My Blueberry Nights.

Spencer McHugh, Brand Director at Orange UK said: “We know Orange customers love film, so adding the Orange Film To Go service to our existing portfolio of film offers is hugely exciting for us. Giving our valued customers a film download every week to enjoy at home or out and about on a mobile device is a great way to thank them for being part of Orange. We’ve got some fantastic titles lined up for the launch and even more yet to be announced, so we’re hoping to see a significant number of our customers taking up this offer.”

Coupon codes for each weekly film are retrieved by texting texting ‘FILMTOGO’ to 85060. A 35p text message cost does apply, so they are not quite free. Movies can then be redeemed (only) on Thursday and then the usual iTunes movie rental rules kick in. Customers have 30 days to start watching the movie and then 48 hours to finish watching it.