Apple to Allow Additional FCP 7 Enterprise Licenses and More on FCP X [Update]

fcp2

Apple held a private Final Cut Pro X (FCP X) briefing for enterprise contracts in London on July 6th. One first hand report has been posted to the internet detailing what Apple discussed during the event. Alex4d summarizes tweets by @aPostEngineer which reveals the following points:

1. FCP XML in/out is coming via 3rd party soon…no FCP 6/7 support project support coming ever it seems…
2. Ability to buy FCP7 licenses for enterprise deployments coming in the next few weeks…
3. FCPX EDL import/export coming soon…
4. FCPX AJA plugins coming soon for tape capture and layback…capture straight into FCPX [events].
5. XSAN support for FCPX coming in the next few weeks…
6. FCPX Broadcast video output via #Blackmagic & @AJAVideo coming soon…
7. Additional codec support for FCPX via 3rd Parties coming soon…
8. Customizable sequence TC in FCPX for master exports coming soon…
9. Some FCPX updates will be free some will cost…

Notably, the event reveals that Apple is working on allowing existing Final Cut Pro 7 enterprise deployments to purchase additional licenses. One of major complaints about the FCP X launch had been Apple's discontinuing sales of Final Cut Pro 7 even before video professionals had been able to become comfortable with FCP X.

Final Cut Pro X was released as an App Store title on June 21st for $299. Apple later posted a FAQ to address concerns of video professionals, and has promised a number of new features and fixes in the coming months.

Update: Apple has apparently contacted the tweeter with this clarification:

Apple have contacted me in regards to my tweets…and wanted to make sure the facts are right…

2. Ability to buy ADDITIONAL FCP7 licenses for EXISTING volume licensed deployments is something Apple are only looking into at this stage.

4. FCPX AJA plugins coming soon for tape capture and layback…capture straight into FCPX events. Will not be a plugin but an AJA application.

Top Rated Comments

The Phazer Avatar
167 months ago
So now that Apple will let current users buy additional seats (well, soon they will), can everyone shut up whining so much now? Use the system that works for you.

FCP7, as it currently stands, was developed over 10+ years. FCPX has just come out. Development time makes a big difference.

It won't let small shops who don't qualify for enterprise licences buy additional seats.

Phazer
Score: 11 Votes (Like | Disagree)
unlinked Avatar
167 months ago
They sure do say 3rd party and soon a lot.
Score: 9 Votes (Like | Disagree)
179202 Avatar
167 months ago
Some will cost?

That is pretty much the final straw for our facility...

We will play out FCP7 for a few more months, but certainly will not be spending any more money with Apple for their ill-considered, poorly designed hobby software ever again. The dream of those of us who supported FCP for years, putting up with the Avid users mocking the upstart software is over, and it hurts even more that the Avid crowd was eventually justified.

Big software upgrades always cost. Remember that Final Cut Pro X is a hell of a lot cheaper than Studio used to be. Apple just recognises that not everyone needs some things, so why not get a great basic functionality and let third parties handle those things?

All of these NLE software options are just tools for doing the job. Choose the one that suits you based on that and be done with it.
Score: 8 Votes (Like | Disagree)
adrian.oconnor Avatar
167 months ago
The FCPX saga is getting a little tired now (for me at least), but I appreciate some people are concerned about the future of software they depend on. These things usually work out pretty well in the long run -- look at the initial reaction to OS X, for instance, as highlighted by HP the other day. As a programmer I've personally been through several major shifts in the platforms I work with over the years. Again, it always worked out pretty well, and I'm actually very glad that people are always trying to change and improve stuff that we come to take for granted. It keeps things fresh and interesting.
Score: 7 Votes (Like | Disagree)
Aiwaz418 Avatar
167 months ago
It will not cost you anything extra if you don't buy FCP X before these updates are included. Everybody buying FCP X now (or anytime in the last two weeks since the the first detailed reviews were in) knows they buy a preview of what FCP will become in the future, not a fully-featured new version.
Oh, 'everybody knows' that, eh?

That's like being sold a car without a working transmission and then being told afterward that it is simply a 'preview' of what is to come.

I'm an unabashed Apple fan, but these kinds of nonsensical apologies are simply sad.
Score: 6 Votes (Like | Disagree)
Reach Avatar
167 months ago
Yes, it upsets me because they sold a piece of software that is basically useless for film professionals and are planning on charging additional fees for functionality. It borders on criminal.

Again, you don't know that they will charge for the updates they are talking about on the short term. Multicam for example will be a free upgrade: http://www.fcp.co/forum/4-final-cut-pro-x-fcpx/346-my-take-on-the-apple-fcpx-briefing-in-london-6711#346
Score: 6 Votes (Like | Disagree)

Popular Stories

iOS 18 Siri Integrated Feature

iOS 18 Will Add These New Features to Your iPhone

Friday April 12, 2024 11:11 am PDT by
iOS 18 is expected to be the "biggest" update in the iPhone's history. Below, we recap rumored features and changes for the iPhone. iOS 18 is rumored to include new generative AI features for Siri and many apps, and Apple plans to add RCS support to the Messages app for an improved texting experience between iPhones and Android devices. The update is also expected to introduce a more...
iPhone 16 Camera Lozenge 2 Colors

iPhone 16 Plus Rumored to Come in These 7 Colors

Wednesday April 10, 2024 3:52 am PDT by
Apple's iPhone 16 Plus may come in seven colors that either build upon the existing five colors in the standard iPhone 15 lineup or recast them in a new finish, based on a new rumor out of China. According to the Weibo-based leaker Fixed focus digital, Apple's upcoming larger 6.7-inch iPhone 16 Plus model will come in the following colors, compared to the colors currently available for the...
apple silicon feature joeblue

Macs to Get AI-Focused M4 Chips Starting in Late 2024

Thursday April 11, 2024 10:10 am PDT by
Apple will begin updating its Mac lineup with M4 chips in late 2024, according to Bloomberg's Mark Gurman. The M4 chip will be focused on improving performance for artificial intelligence capabilities. Last year, Apple introduced the M3, M3 Pro, and M3 Max chips all at once in October, so it's possible we could see the M4 lineup come during the same time frame. Gurman says that the entire...
top stories 13apr2024

Top Stories: M4 Mac Roadmap Leaked, New iPads in Second Week of May, and More

Saturday April 13, 2024 6:00 am PDT by
Apple's hardware roadmap was in the news this week, with things hopefully firming up for a launch of updated iPad Pro and iPad Air models next month while we look ahead to the other iPad models and a full lineup of M4-based Macs arriving starting later this year. We also heard some fresh rumors about iOS 18, due to be unveiled at WWDC in a couple of months, while we took a look at how things ...
new best buy blue

Best Buy Opens Up Sitewide Sale With Record Low Prices on M3 MacBook Air, iPad, and Much More

Saturday April 13, 2024 7:41 am PDT by
Best Buy this weekend has a big sale on Apple MacBooks and iPads, including new all-time low prices on the M3 MacBook Air, alongside the best prices we've ever seen on MacBook Pro, iPad, and more. Some of these deals require a My Best Buy Plus or My Best Buy Total membership, which start at $49.99/year. In addition to exclusive access to select discounts, you'll get free 2-day shipping, an...