Amazon Responds to Apple's iCloud With Music Storage Upgrades, iPad Player

Earlier this year, Amazon launched its Cloud Drive and Cloud Player services, offering users the ability to store music and other digital content on Amazon's servers for access from a variety of Internet-connected devices. With Apple's iCloud announcement last month, some have been wondering whether Amazon might tweak its offerings to compete with iCloud.

amazon cloud drive
In response, Amazon today announced several changes that do exactly that, expanding the music storage capabilities of its Cloud Drive service and launching an iPad-optimized Cloud Player. Among the specific changes:

- Unlimited music storage with any paid plan: Users signing up for any paid storage plan, including the lowest tier priced at $20 per year for 20 GB of space, automatically receive unlimited storage space for music in MP3 and AAC formats. The change leaves the full paid storage amount available for other content such as photos and documents. This offer is available for a limited time.

- Free storage of all Amazon MP3 Store purchases: Most applicable for those users opting to stick with the free 5 GB plan, Amazon will now store all past and future Amazon MP3 Store purchases free of charge and without counting toward the 5 GB limit. The feature had previously been limited to purchases made since the debut of Cloud Drive and Cloud Player.

- Cloud Player for iPad: Amazon has launched an iPad-optimized web player for music stored through the Cloud Drive service. Despite a lack of official support for iOS devices until now, Amazon Cloud Player has been partially functional, but the new changes should significantly increase usability for iPad customers.

The "iTunes in the Cloud" component of iCloud is partially active now, allowing users to automatically download newly-purchased content to all iCloud-enabled devices and to support easy re-downloading of previously-purchased iTunes Store content. The full iCloud service is set to debut later this year alongside iOS 5, and will provide users with 5 GB of free storage, not including purchased music, apps, books, and Photo Streams. Additional storage will be available at as-yet unannounced prices.

The full iCloud launch will also see the debut of iTunes Match, a $24.99/year service that will allow users to store their entire music collections in the cloud for syncing across devices, either by matching to iTunes Store tracks or by uploading directly into the cloud.

Top Rated Comments

AidenShaw Avatar
168 months ago
So please release your pretend-iPad that's also "partially functional" (seems to be the trend these days) so we can pan it already and move on.

At least you're keeping an open mind and are willing to examine their offering before coming to a conclusion.

:rolleyes:
Score: 13 Votes (Like | Disagree)
drwatz0n Avatar
168 months ago
And they just whipped this up on what server farm?

Maybe they are doing this on spare store space in their existing farm???

Besides... for me, the Apple Eco system wins here. Most of my purchased music is already from iTunes and I want this on all my iOS devices without any hassle. The Android crowed will love this. I'm sure that's who it's really targeted at.

Amazon has one of the greatest server infrastructures known to man. Besides a slight hiccup a few months back, it's worked pretty flawless for them and every other user of their services (S3, etc.)
Score: 12 Votes (Like | Disagree)
mattwolfmatt Avatar
168 months ago


There's a lot of hate in this thread and I'm not sure why.

Hi, you must be new here. This is Macrumors.
Score: 10 Votes (Like | Disagree)
mdatwood Avatar
168 months ago
All that work from Amazon, and the world replies "Who cares?"

Edit: I actually tried buying music from amazon once. It was the biggest pain the ass ever. I had to download a new app or something, queue up the music, it was horrible. I deleted every trace of it from my computer and will never buy music from them again.

.... but i'll still continue to buy everything else from them with the free 2nd day air shipping!

Buying from Amazon is dead simple. It's less to install than iTunes.

Ok... so it's still for Amazon's music and stuff...

At first I was thinking it was a DropBox style service.

It will take music from anywhere, not just Amazon purchased.

If it ain't in Lossless....no thank you!

Do any of the big players offer lossless downloads yet? My guess is that they never will because no one will notice, except for the negatives of larger files, longer downloads, and more bandwidth used. 256k AAC is good enough for almost all applications.
Score: 10 Votes (Like | Disagree)
kresh Avatar
168 months ago
And they just whipped this up on what server farm?

Maybe they are doing this on spare store space in their existing farm???

Besides... for me, the Apple Eco system wins here. Most of my purchased music is already from iTunes and I want this on all my iOS devices without any hassle. The Android crowed will love this. I'm sure that's who it's really targeted at.

you're kidding, right :eek: (http://en.wikipedia.org/wiki/Amazon_S3)
Score: 10 Votes (Like | Disagree)
Celeron Avatar
168 months ago
Personally I think this is awesome. I get a lot of music from Amazon. Its cheaper a lot of times than iTunes. $0.69 vs. $1.29. I'll take Amazon please. Amazon has also been doing DRM free music since the beginning, something I also have an appreciation for.

I like that I can keep all my Amazon.com purchased music "in the cloud" for free and not have to store them locally, if I don't want to.

There's a lot of hate in this thread and I'm not sure why.
Score: 9 Votes (Like | Disagree)

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