Amazon Responds to Apple's iCloud With Music Storage Upgrades, iPad Player

Earlier this year, Amazon launched its Cloud Drive and Cloud Player services, offering users the ability to store music and other digital content on Amazon's servers for access from a variety of Internet-connected devices. With Apple's iCloud announcement last month, some have been wondering whether Amazon might tweak its offerings to compete with iCloud.

amazon cloud drive
In response, Amazon today announced several changes that do exactly that, expanding the music storage capabilities of its Cloud Drive service and launching an iPad-optimized Cloud Player. Among the specific changes:

- Unlimited music storage with any paid plan: Users signing up for any paid storage plan, including the lowest tier priced at $20 per year for 20 GB of space, automatically receive unlimited storage space for music in MP3 and AAC formats. The change leaves the full paid storage amount available for other content such as photos and documents. This offer is available for a limited time.

- Free storage of all Amazon MP3 Store purchases: Most applicable for those users opting to stick with the free 5 GB plan, Amazon will now store all past and future Amazon MP3 Store purchases free of charge and without counting toward the 5 GB limit. The feature had previously been limited to purchases made since the debut of Cloud Drive and Cloud Player.

- Cloud Player for iPad: Amazon has launched an iPad-optimized web player for music stored through the Cloud Drive service. Despite a lack of official support for iOS devices until now, Amazon Cloud Player has been partially functional, but the new changes should significantly increase usability for iPad customers.

The "iTunes in the Cloud" component of iCloud is partially active now, allowing users to automatically download newly-purchased content to all iCloud-enabled devices and to support easy re-downloading of previously-purchased iTunes Store content. The full iCloud service is set to debut later this year alongside iOS 5, and will provide users with 5 GB of free storage, not including purchased music, apps, books, and Photo Streams. Additional storage will be available at as-yet unannounced prices.

The full iCloud launch will also see the debut of iTunes Match, a $24.99/year service that will allow users to store their entire music collections in the cloud for syncing across devices, either by matching to iTunes Store tracks or by uploading directly into the cloud.

Top Rated Comments

AidenShaw Avatar
134 months ago
So please release your pretend-iPad that's also "partially functional" (seems to be the trend these days) so we can pan it already and move on.

At least you're keeping an open mind and are willing to examine their offering before coming to a conclusion.

:rolleyes:
Score: 13 Votes (Like | Disagree)
drwatz0n Avatar
134 months ago
And they just whipped this up on what server farm?

Maybe they are doing this on spare store space in their existing farm???

Besides... for me, the Apple Eco system wins here. Most of my purchased music is already from iTunes and I want this on all my iOS devices without any hassle. The Android crowed will love this. I'm sure that's who it's really targeted at.

Amazon has one of the greatest server infrastructures known to man. Besides a slight hiccup a few months back, it's worked pretty flawless for them and every other user of their services (S3, etc.)
Score: 12 Votes (Like | Disagree)
mattwolfmatt Avatar
134 months ago


There's a lot of hate in this thread and I'm not sure why.

Hi, you must be new here. This is Macrumors.
Score: 10 Votes (Like | Disagree)
mdatwood Avatar
134 months ago
All that work from Amazon, and the world replies "Who cares?"

Edit: I actually tried buying music from amazon once. It was the biggest pain the ass ever. I had to download a new app or something, queue up the music, it was horrible. I deleted every trace of it from my computer and will never buy music from them again.

.... but i'll still continue to buy everything else from them with the free 2nd day air shipping!

Buying from Amazon is dead simple. It's less to install than iTunes.

Ok... so it's still for Amazon's music and stuff...

At first I was thinking it was a DropBox style service.

It will take music from anywhere, not just Amazon purchased.

If it ain't in Lossless....no thank you!

Do any of the big players offer lossless downloads yet? My guess is that they never will because no one will notice, except for the negatives of larger files, longer downloads, and more bandwidth used. 256k AAC is good enough for almost all applications.
Score: 10 Votes (Like | Disagree)
kresh Avatar
134 months ago
And they just whipped this up on what server farm?

Maybe they are doing this on spare store space in their existing farm???

Besides... for me, the Apple Eco system wins here. Most of my purchased music is already from iTunes and I want this on all my iOS devices without any hassle. The Android crowed will love this. I'm sure that's who it's really targeted at.

you're kidding, right :eek: (http://en.wikipedia.org/wiki/Amazon_S3)
Score: 10 Votes (Like | Disagree)
Celeron Avatar
134 months ago
Personally I think this is awesome. I get a lot of music from Amazon. Its cheaper a lot of times than iTunes. $0.69 vs. $1.29. I'll take Amazon please. Amazon has also been doing DRM free music since the beginning, something I also have an appreciation for.

I like that I can keep all my Amazon.com purchased music "in the cloud" for free and not have to store them locally, if I don't want to.

There's a lot of hate in this thread and I'm not sure why.
Score: 9 Votes (Like | Disagree)

Related Stories

studio buds family

Beats Studio Buds Debuting Today With Active Noise Cancellation, Stemless Design, and More for $150

Monday June 14, 2021 8:00 am PDT by
We've seen a lot of teasers about the Beats Studio Buds over the past month since they first showed up in Apple's beta software updates, and today they're finally official. The Beats Studio Buds are available to order today in red, white, and black ahead of a June 24 ship date, and they're priced at $149.99. The Studio Buds are the first Beats-branded earbuds to truly compete with AirPods...
gradiente iphone white

Brazilian Electronics Company Revives Long-Running iPhone Trademark Dispute

Tuesday May 19, 2020 1:06 pm PDT by
Apple has been involved in a long-running iPhone trademark dispute in Brazil, which was revived today by IGB Electronica, a Brazilian consumer electronics company that originally registered the "iPhone" name in 2000. IGB Electronica fought a multi-year battle with Apple in an attempt to get exclusive rights to the "iPhone" trademark, but ultimately lost, and now the case has been brought to...
youtube apple tv

YouTube Discontinuing 3rd-Generation Apple TV App, AirPlay Still Available

Wednesday February 3, 2021 3:09 pm PST by
YouTube is planning to stop supporting its YouTube app on the third-generation Apple TV models, where YouTube has long been available as a channel option. A 9to5Mac reader received a message about the upcoming app discontinuation, which is set to take place in March.Starting early March, the YouTube app will no longer be available on Apple TV (3rd generation). You can still watch YouTube on...
YouTube Picture in Picture Feature

YouTube Premium Subscribers Can Now Use iOS Picture-in-Picture: Here's How

Wednesday August 25, 2021 3:55 am PDT by
Google has rolled out picture-in-picture support as an "experimental" feature for YouTube premium subscribers, allowing them to watch video in a small window when the app is closed. If you're a premium YouTube subscriber looking to try out picture-in-picture, follow these steps: Launch a web browser and sign into your YouTube account at YouTube.com. Navigate to www.youtube.com/new. Scroll...
2012macpro

Apple Outlines Metal-Capable Cards Compatible With macOS Mojave on 2010 and 2012 Mac Pro Models

Monday September 24, 2018 3:26 pm PDT by
Apple's new macOS Mojave update is not compatible with mid-2010 and mid-2012 Mac Pros with stock GPUs, but it is supported on 2010 and 2012 Mac Pro models that have been upgraded with graphics cards that support Metal. Apple today shared a new support document that provides a list of graphics cards that are Metal-capable, which will be useful for 2010 and 2012 Mac Pro owners who want to...
apple privacy

Apple Publishes FAQ to Address Concerns About CSAM Detection and Messages Scanning

Monday August 9, 2021 1:50 am PDT by
Apple has published a FAQ titled "Expanded Protections for Children" which aims to allay users' privacy concerns about the new CSAM detection in iCloud Photos and communication safety for Messages features that the company announced last week. "Since we announced these features, many stakeholders including privacy organizations and child safety organizations have expressed their support of...
iphone 13 teal with text

Apple Expecting iPhone and iPad Supply Constraints in September Quarter

Tuesday July 27, 2021 2:34 pm PDT by
During today's earnings call covering the third fiscal quarter of 2021 (second calendar quarter), Apple CFO Luca Maesteri said that Apple is expecting supply constraints to affect the iPhone and the iPad in the coming quarter. "The supply constraints that we've seen in the June quarter will be higher in the September quarter," said Maestri. The constraints will impact iPhone and iPad sales...
anker lightning cable mfi

Unwrap a New Apple Device? Stock Up on Extra Certified Lightning Cables for as Little as $6

Monday December 25, 2017 5:45 am PST by
If you unwrapped an Apple product today it likely came with one of the company's first-party Lightning cables, but having an extra on hand is always a good idea, so you can place it in other rooms in your house, in your car, or in a bag when you travel. For that reason, now's a good time to shop for third-party Lightning cables that are cheaper than Apple's own accessory, but still Made For...
apple screen time screen icons

Persistent Kids Finding Loopholes in Apple's Screen Time Limits

Tuesday October 15, 2019 9:44 am PDT by
Apple is currently engaged in a cat-and-mouse game with persistent kids looking to circumvent Screen Time restrictions, but the company has been receiving some criticism for not moving quickly enough to lock down some of the loopholes, reports The Washington Post. A few of the loopholes and ways for parents to shut them down are documented on the site Protect Young Eyes, while these and...
os x mountain lion macs 16x9 2

Apple Makes OS X Lion and Mountain Lion Free to Download

Wednesday June 30, 2021 12:19 pm PDT by
Apple recently dropped the $19.99 fee for OS X Lion and Mountain Lion, making the older Mac updates free to download, reports Macworld. Apple has kept OS X 10.7 Lion and OS X 10.8 Mountain Lion available for customers who have machines limited to the older software, but until recently, Apple was charging $19.99 to get download codes for the updates. As of last week, these updates no...