Apple Trademarks Name for a New App Called 'Noteworthy'. [Update: It's Just a Font.]

As noted by Patently Apple, Apple has filed a new trademark application in Europe covering the term "Noteworthy", classifying the term under computer software.

The report speculates that the trademark could have something to do with optical character recognition, or even an integrated sensing display capable of acting as a scanner The usual broad range of terms covered in the classification for the trademark make it difficult to speculate on exactly what Apple intends to introduce under the new term.

International Class 009: Computer software; computer software for authoring, downloading, transmitting, receiving, editing, extracting, encoding, decoding, displaying, storing and organizing text, graphics, images, and electronic publications; computer software and firmware, namely, operating system programs for personal and handheld computers; pre-recorded computer programs for personal information management, character recognition software, electronic mail and messaging software, mobile telephone software; handheld digital electronic devices and software related thereto; hand held computers, tablet computers, personal digital assistants, electronic organizers, electronic notepads; mobile digital electronic devices, global positioning system (GPS) devices, telephones; handheld and mobile digital electronic devices for the sending and receiving of telephone calls, faxes, electronic mail, and other digital data; mobile telephones; electronic handheld units for the wireless receipt, storage and/or transmission of data and messages, and electronic devices that enable the user to keep track of or manage personal information; electronic communication equipment and instruments; fonts, typefaces, type designs and symbols in the form of recorded data; downloadable printing fonts; printing fonts that can be downloaded provided by means of electronic transmission; typeface fonts recorded on magnetic media.

Patently Apple pulls out a few interesting classifications such as "character recognition software" to feed their theory on some sort of iOS scanning app, but these classifications tend to be overly broad.

Apple's trademark application for "Noteworthy" was initially filed in November 2010 in Jamaica, a common tactic in which the company quietly files in a rather obscure country to gain priority before moving to major trademark agencies around the world.

Update: Noteworthy is a font (via @dougmorton; image from iOSWeblog)