Next Final Cut Pro at NAB Next Week? Due Spring 2011, Some More Hints

010059 supercut

Apple is rumored to be launching a dramatic new version of Final Cut Pro next week during NAB. The rumored venue for the launch is, surprisingly enough, a Final Cut Pro User Group SuperMeet on April 12th. The early rumors claimed that several speakers and sponsors had been shuffled around at the last minute to accommodate Apple.

Philip Bloom just confirmed with me that Canon has canceled his appearance at the Supermeet, though he still may present (possibly as a guest of Apple.) At present he doesnt know if he will speak or not. Canon was told last night that Apple has demanded ALL lecturn or stage time exclusively.
....UPDATE: Avid confirmed that Supermeet (Michael Horton) told them last night that their sponsorship had been canceled. According to Avid, Apple doesnt want anyone to have stage time but them.

The SuperMeet website has been updated with the removal of many sponsor logos and a teaser about a special guest that you won't want to miss:

The Final Cut Pro User Group Network is excited to have a very special guest presentation at the 10th Annual Las Vegas FCPUG SuperMeet. Come to see a surprise sneak peek at something very special - you really do not want to miss this one!

FilmMakerMagazine collects some reaction about the possibilities and also points to this pre-NAB panel discussion with Mark Raudonis, head of post production at Bunim/Murray Productions. Raudonis was actually invited to Apple's preview event for industry leaders and shares some hints about the new product:


Raudonis's part talking about Final Cut Pro begins at 3 minutes into it and he starts off saying that he can't get into details and says this is as specific as he can get: "I was there, many other industry pros were also there, it was 'awesome'". But Roudonis does goes on to use some metaphors to describe Apple and the new Final Cut Pro.

What's Wayne Gretsky got to do with Final Cut Pro? If anyone knows the great one. If people asked him what was the secret to his success, his answer was "Skate to where the puck will be". And that really exemplifies Apple's philosophy, their attitude, their approach to what Final Cut will be.
....
I would say to you that there are few companies in the world that are as good at skating as [Apple is]. Your next question is probably... What the "puck"? Where is the puck headed? Again, I can't speak specifically, but I think the rest of the time here will be very interesting. Filebased workflows, Thunderbolt, iPad, Competition, it's a moving target. Adobe, Avid, Lightworks. There's a lot of other stuff out there. And they are certainly not ignorant of what's going on in the market at the moment.

I would also end with. Henry Ford "If I asked people what they wanted, they'd tell me they wanted a faster horse". So, Apple is very good at going their own way and figuring out where things will be. They may not ask you what you want. They are going to tell you 'we're going to invent something different.' And that's kind of my take away from it. I was very impressed, it was awesome and look out, I believe they say it will be available in Spring 2011. So, that goes all the way up to June 20th. So, that's what I know, that's what I can say, and if there's anyone from Apple out there, I hope you don't sue me."

Top Stories

apple watch 6s 202009

Bloomberg: Apple Watch Series 7 to Feature Thinner Screen Bezels, Faster Processor, and Updated Ultra Wideband Tech

Monday June 14, 2021 3:41 am PDT by
This year's Apple Watch Series 7 is likely to have thinner display bezels and use a new lamination technique that brings the display closer to the front cover, according to Bloomberg's Mark Gurman. From the report: The Cupertino, California-based tech giant is planning to refresh the line this year -- with a model likely dubbed the Apple Watch Series 7 -- by adding a faster processor,...
m1 imac back

Some M1 iMac Models Shipping With Crooked Mountings

Monday June 14, 2021 12:50 pm PDT by
Some M1 iMacs appear to have a manufacturing defect that causes the display to be mounted on the stand in a way that's not perfectly aligned, leading to a crooked display. YouTuber iPhonedo over the weekend published a review of the M1 iMac, and he found that his machine appeared to be tilted on one side, a mounting disparity that was visibly noticeable and proved with a ruler. Another...
studio buds family

Beats Studio Buds Debuting Today With Active Noise Cancellation, Stemless Design, and More for $150

Monday June 14, 2021 8:00 am PDT by
We've seen a lot of teasers about the Beats Studio Buds over the past month since they first showed up in Apple's beta software updates, and today they're finally official. The Beats Studio Buds are available to order today in red, white, and black ahead of a June 24 ship date, and they're priced at $149.99. The Studio Buds are the first Beats-branded earbuds to truly compete with AirPods...
16 inch macbook pro m2 render

When Can We Expect the Redesigned MacBook Pros Now?

Wednesday June 16, 2021 7:11 am PDT by
With no sign of redesigned MacBook Pro models at this year's WWDC, when can customers expect the much-anticipated new models to launch? A number of reports, including investor notes from Morgan Stanley and Wedbush analysts, claimed that new MacBook Pro models would be coming during this year's WWDC. This did not happen, much to the disappointment of MacBook Pro fans, who have been...
apple new iphone case colors

Apple Releases New Sunflower, Cloud Blue and Electric Orange iPhone 12 Cases

Monday June 14, 2021 11:12 am PDT by
Apple today released silicone iPhone cases for the iPhone 12, 12 Pro, 12 Pro Max, and 12 mini in a series of new colors that include sunflower, cloud blue, and electric orange. Sunflower is a bright yellow shade, cloud blue is a soft, light blue, and electric orange is a bright orange that's darker than the kumquat color and more orange than pink citrus. The new cases are priced starting...
ipad iphone duo ios 12

Apple Releases iOS and iPadOS 12.5.4 Security Fix for Older iPhones and iPads

Monday June 14, 2021 10:15 am PDT by
Apple today released new iOS and iPadOS 12.5.4 updates, with the new software aimed at older devices that are unable to run the iOS 14 update that's available on modern devices. The iOS and iPadOS 12.5.4 updates can be downloaded for free and the software is available on all eligible devices over-the-air in the Settings app. To access the new software, go to Settings > General > Software...
files app ipados 15

iPadOS 15: Files App Gains NTFS Support, Progress Indicator, and More

Tuesday June 15, 2021 3:41 am PDT by
Apple in iPadOS 15 has added the ability to access NTFS-formatted media from within the Files app. The additional support for the Windows-related format, first discovered by YouTuber Steven Fjordstrøm, is read-only, so like on macOS you can't modify files stored on NTFS devices, but you can at least copy any data on them for working on elsewhere on your iPad. The Files app has also gotten a...
maxresdefault

Apple CEO Tim Cook: Sideloading Apps Would 'Destroy the Security' of the iPhone

Wednesday June 16, 2021 10:49 am PDT by
Apple CEO Tim Cook this morning participated in a virtual interview at the VivaTech conference, which is described as Europe's biggest startup and tech event. Cook was interviewed by Guillaume Lacroix, CEO and founder of Brut, a media company that creates short-form video content. Much of the discussion centered on privacy, as it often does in interviews that Cook participates in. He...
maxresdefault

Demo: Check Out AirPlay 2 on a Mac in macOS Monterey

Tuesday June 15, 2021 11:57 am PDT by
With macOS Monterey, Apple has introduced expanded AirPlay 2 support, so you can AirPlay content from an iPhone, iPad, or even another Mac to your main Mac. We thought we'd do a quick demo of this handy new feature in our latest YouTube video. Subscribe to the MacRumors YouTube channel for more videos. With AirPlay to Mac, you can extend or mirror an Apple device's display to a Mac, and since ...
nomad airtag wallet card 2

Nomad's Latest Accessory Makes It Easier to Put an AirTag in Your Wallet

Monday June 14, 2021 12:00 pm PDT by
Nomad, known for its range of accessories designed for Apple devices, today announced the Card for AirTag, which is designed to make it easier for an AirTag to fit inside a wallet for tracking purposes. With Card for AirTag, an AirTag fits inside the middle of a card-shaped holder that's then meant to fit inside of a wallet. According to Nomad, the design offers a smooth, uniform shape that...