Apple Still Holding Second Place Among Global Smartphone Manufacturers

Research firm IDC has released the results of its survey of worldwide smartphone sales for the fourth quarter of 2010, finding Apple holding onto the same second-place ranking it earned last quarter as the top manufacturers see their shares decline slightly as small vendors ride the Android wave to greater sales.

100314 idc 4Q10 smartphones
Worldwide Smartphone Sales in 4Q10 in Millions of Units (Source: IDC)

According to the results, Apple's 16.1% share of the smartphone market in the fourth quarter trailed only Nokia's 28.0% share and came in solidly ahead of Research in Motion and its 14.5% share. Apple's share dipped slightly from the 17.4% share it held in the previous quarter, and came in on par with the same 16.1% share the company held in the fourth quarter of 2009.

Apple's iPhone gained more ground in the worldwide smartphone market, with shipment volume growth coming from Asia/Pacific and Japan. In addition, Apple made further inroads into the enterprise market, with more companies adding Apple to their approved smartphone list and increased development of corporate-centered applications. Rumors of an iPhone 5 have begun to heat up the blogosphere, with many expecting a new design and perhaps a mobile wallet.

Consequently, Apple's 86.2% year-over-year growth essentially mirrored the smartphone industry's overall growth rate of 87.2%, with major players Nokia and Research in Motion checking in at only 36% growth while Android-focused manufacturers such as Samsung (438.9%) and HTC (258.3%) saw tremendous growth in market share, but not enough to overtake the three leaders. Total smartphone sales topped 100 million in the quarter for the first time in history.

135929 idc 2010 smartphones
Worldwide Smartphone Sales in 2010 in Millions of Units (Source: IDC)

In looking at full-year results for 2010, Research in Motion edged out Apple by a margin of 16.1% to 15.7%, although the gap was much smaller than the 5.4 percentage point difference seen in 2009.

Popular Stories

Apple Watch Series 7 Starlight Midnight

Standard Apple Watch Series 8 Rumored to Feature Same Design as Series 7

Friday August 5, 2022 7:46 am PDT by
The standard 41mm and 45mm models of the Apple Watch Series 8 will feature the same design as the Apple Watch Series 7, according to Twitter user @ShrimpApplePro, who was first to reveal that iPhone 14 Pro models would feature a new pill-and-hole display. Titanium will not be an option for the standard Apple Watch Series 8 models either, according to @ShrimpApplePro, but Bloomberg's Mark...
iPhone 14 Pro Purple Front and Back MacRumors Exclusive

Five iPhone 14 Rumors You May Have Missed

Thursday August 4, 2022 6:05 am PDT by
With August upon us, the countdown is officially on. We're just weeks away from when we're expecting Apple to announce the iPhone 14 lineup. Rumors of the next iPhone start early in the year, and as a result, some details about the upcoming device sometimes get lost in the crowd. Exclusive MacRumors iPhone 14 Pro renders by graphic designer Ian Zelbo To help MacRumors readers, we've created a ...
oneplus 10t and iphone 13 pro

Camera Comparison: The New OnePlus 10T vs. iPhone 13 Pro Max

Wednesday August 3, 2022 8:30 am PDT by
Android-based smartphone company OnePlus today announced the launch of its newest device, the OnePlus 10T, which we were able to check out ahead of time. The OnePlus 10T, priced starting at $649, boasts upgraded camera technology, so we thought we'd pit it against the iPhone 13 Pro Max to see just how it measures up. Subscribe to the MacRumors YouTube channel for more videos. The OnePlus 10T...
banish safari app pop ups

New iOS App Blocks Those Annoying 'Open in App' Pop-Ups in Safari

Friday August 5, 2022 2:47 am PDT by
You've probably experienced visiting a website like Reddit or LinkedIn on your iPhone only to be greeted with an annoying, almost full-screen pop-up urging you to view the content in their app instead of on the website. It's a common practice for websites that have accompanying iOS apps to push users to open (if they already have the app installed) or download their app from the App Store to ...
apple watch series 7 titanium

Apple Watch Edition Begins Selling Out Ahead of Series 8 Launch

Tuesday August 2, 2022 7:55 am PDT by
Apple Watch Edition models are beginning to sell out just weeks before the Apple Watch Series 8 lineup is expected to be announced. Several of the high-end Apple Watch Series 7 models with titanium casings are listed as "currently unavailable" on Apple's online store in the United States, Canada, the United Kingdom, and select other countries. In the United States, availability of 41mm...