Federal Trade Commission Settles Charges Over Fake App Store Reviews
According to The New York Times, the U.S. Federal Trade Commission (FTC) has settled a case it brought against California-based public relations firm Reverb Communications for writing paid reviews of App Store games from their clients. The firm's actions had been profiled by MobileCrunch last August after receiving a tip about its practices.
The Federal Trade Commission said on Thursday that a California marketing company had settled charges that it engaged in deceptive advertising by having its employees write and post positive reviews of clients' games in the Apple iTunes Store, without disclosing that they were being paid to do so.
The charges were the first to be brought under a new set of guidelines for Internet endorsements that the agency introduced last year. The guidelines have often been described as rules for bloggers, but they also cover anyone writing reviews on Web sites or promoting products through Facebook or Twitter.
While the settlement did not involve any monetary penalties, Reverb is required to remove all of its paid reviews and to refrain from making similar endorsements in the future without disclosing its relationships with companies whose products it is promoting.
Reverb apparently continues to believe that it did nothing wrong, calling the charges a "frivolous matter" while noting that it settled the case without financial penalty or admission of lawbreaking so that it would not have to devote time and money to defending itself.
Popular Stories
Sony today provided a closer look at the iPhone rigs used to shoot the upcoming post-apocalyptic British horror movie "28 Years Later" (via IGN).
With a budget of $75 million, Danny Boyle's 28 Years Later will become the first major blockbuster movie to be shot on iPhone. 28 Years Later is the sequel to "28 Days Later" (2002) and "28 Weeks Later" (2007), which depict the aftermath of a...
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models as of May 2025:
Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone X ...
With the design overhaul that's coming this year, Apple plans to rename all of its operating systems, reports Bloomberg. Going forward, iOS, iPadOS, macOS, tvOS, watchOS, and visionOS will be identified by year, rather than by version number. We're not going to be getting iOS 19, we're getting iOS 26.
Subscribe to the MacRumors YouTube channel for more videos.
iOS 26 will be accompanied by...
Apple's iPhone 17 lineup will include four iPhones, and two of those are going to get all-new display sizes. There's the iPhone 17 Air, which we've heard about several times, but the standard iPhone 17 is also going to have a different display size.
We've heard a bit about the updated size before, but with most rumors focusing on the iPhone 17 Air, it's easy to forget. Display analyst Ross...
With iOS 26, macOS 26, tvOS 26, and watchOS 26, Apple is planning to debut a new design that's been described as taking inspiration from visionOS, the newest operating system. With WWDC coming up soon, we thought we'd take a closer look at visionOS and some of the design details that Apple might adopt based on current rumors and leaked information.
1. Translucency
Inside Apple, the iOS 26...
The latest rumored specs for the iPhone 17 base model are underwhelming.
In a research note with equity research firm GF Securities this month, Apple analyst Jeff Pu said that the lowest-end iPhone 17 model will be equipped with the same A18 chip that is used in the iPhone 16 base model. The chip will continue to be manufactured with TSMC's second-generation 3nm process, known as N3E, he...
The alleged name of macOS 26 (yes) has leaked.
In his Power On newsletter today, Bloomberg's Mark Gurman said that macOS 26 will be named macOS Tahoe, after California's scenic Lake Tahoe.
Apple previously named its Mac operating systems after big cats like Cheetah, Tiger, Leopard, and Lion. Starting with OS X Mavericks in 2013, however, Apple switched to California-themed names like...
With the next-generation version of iOS and other 2025 software updates, Apple is planning to change its numbering scheme. Rather than iOS 19, which would logically follow iOS 18, Apple is instead going to call the update iOS 26. Apple plans to use 26 across all of its platforms (the number representing the upcoming year), which will presumably be less confusing than having iOS 19, macOS 16,...
