Apple to Offer 99-Cent TV Show Rentals? - MacRumors
Skip to Content

Apple to Offer 99-Cent TV Show Rentals?

060832 whatis hero20091014 500

Bloomberg reports that Apple is in advanced talks with News Corp. to let iTunes users rent TV shows for 99 cents each. Other media companies are said to also be considering the possibility.

Viewers would be able to rent programs from News Corp.'s Fox for 48 hours, said the people, who declined to be identified because discussions arent public. CBS Corp. and Walt Disney Co., where Apple Chief Executive Officer Steve Jobs is a board member and the largest shareholder, also are in talks about joining the effort, the people say.

Apple is said to be counting on video content to increase the appeal of their iOS devices such as the iPad, iPhone and iPod Touch. Bloomberg also reiterates rumors that Apple is planning on launching a high-resolution iPod Touch and $99 Apple TV in the near future.

Talk of 99 cent TV show rentals has circulated before and is believed to be an alternative plan to an online subscription TV service that could not be solidified for fear of alienating cable providers.

Popular Stories

iPhone 18 Pro Deep Red Feature

iPhone 18 Pro Launching Next Month With These 12 New Features

Sunday August 9, 2026 1:45 pm PDT by
It is now August, and that means the iPhone 18 Pro and iPhone 18 Pro Max are just a month away. The devices are expected to look similar to the iPhone 17 Pro and iPhone 17 Pro Max, but there will still be many year-over-year changes, with rumored features including a smaller Dynamic Island, 5G via satellite, and more. Apple is expected to unveil the iPhone 18 Pro, iPhone 18 Pro Max, and a...
iPhone 18 Pro Deep Red Feature

iPhone 18 Pro Launching Next Month With These 12 New Features

Thursday August 6, 2026 7:03 am PDT by
It is now August, and that means the iPhone 18 Pro and iPhone 18 Pro Max are just a month away. The devices are expected to look similar to the iPhone 17 Pro and iPhone 17 Pro Max, but there will still be many year-over-year changes, with rumored features including a smaller Dynamic Island, 5G via satellite, and more. Apple is expected to unveil the iPhone 18 Pro, iPhone 18 Pro Max, and a...
iOS 27 Feature Cool

Everything New in iOS 27 Beta 5

Monday August 10, 2026 3:02 pm PDT by
We're a little over a month away from the launch of iOS 27, and Apple is continuing to make changes. The fifth beta of iOS 27 changes the look of some app icons and adjusts Liquid Glass, plus it adds some smaller features that make the iPhone just a little nicer to use. App Icons There are updated Liquid Glass icons for Safari, Siri, Settings, Remote, App Store, and Preview. Some of the...