Mac Government and Enterprise Sales Leap in 2Q 2010
Fortune reports on a new research note from Needham analyst Charlie Wolf breaking down Apple's Mac sales by market segment for the second calendar quarter of 2010 and comparing that performance to the PC industry's as a whole. While Wolf found strong across-the-board growth for Apple, the company saw its strongest performance in government and business sales, where it far outpaced overall industry growth.
Among his findings:
- At 35%, Mac shipment growth in June easily exceeded the market's growth rate of 20.9%.
- Mac shipments grew 31.4% in the home market, topping the market's growth rate of 25.2%.
- At 49.8%, the Mac's growth in business was three times higher than the market's 15.7%.
- Mac shipments in government grew 200%, sixteen times faster than the market's 12.1%.
In the business market, Wolf revealed Apple's strongest growth occurring among larger companies, with "large" and "very large" businesses seeing on the order of 100% growth, presumably on a year-over-year basis.
In one final note, Wolf highlights Apple's growth in Europe, where strong iPhone adoption has created a halo effect that has helped Apple's unit share of the PC market to double and its revenue share to triple over the past six years, with most of that growth occurring over the last 2-3 years.
Popular Stories
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly a year later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon.
In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis.
CarPlay Ultra...
As we wait for WWDC to kick off next Monday, Apple today announced the winners of its annual Apple Design Awards, recognizing apps and games for their innovation, ingenuity, and technical achievement.
The 2025 Apple Design Award winners are listed below, with one app and one game selected per category:
Delight and Fun - CapWords (App) and Balatro (Game)
Innovation - Play (App) and PBJ -...
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max.
One thing worth...
Popular Stories
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly a year later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon.
In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis.
CarPlay Ultra...
As we wait for WWDC to kick off next Monday, Apple today announced the winners of its annual Apple Design Awards, recognizing apps and games for their innovation, ingenuity, and technical achievement.
The 2025 Apple Design Award winners are listed below, with one app and one game selected per category:
Delight and Fun - CapWords (App) and Balatro (Game)
Innovation - Play (App) and PBJ -...
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max.
One thing worth...