Apple's Beats brand in April unveiled the Powerbeats Pro, a redesigned wire-free version of its popular fitness-oriented Powerbeats earbuds.
Penguin Looking to Reinvent eBooks on iPad With Interactive Media
Interestingly, Penguin is even looking to push things beyond what the EPUB format used for Apple's iBookstore can support, meaning that the company is planning to launch much of its content as applications rather than eBooks. It is unclear how that strategy will mesh with Apple's plans for its centralized iBookstore.
"We will be embedding audio, video and streaming in to everything we do. The .epub format, which is the standard for ebooks at the present, is designed to support traditional narrative text, but not this cool stuff that we're now talking about.
"So for the time being at least we'll be creating a lot of our content as applications, for sale on app stores and HTML, rather than in ebooks. The definition of the book itself is up for grabs."
A video of the demo played during Makinson's presentation has also been posted.