The Wall Street Journal reports on data from technology market research firm ABI Research showing that the iPhone's share of the worldwide smartphone sales market slipped in the fourth quarter of 2009 to 16.6%, down from 18.1% in the previous quarter. Despite strong performance from Apple during the quarter, the overall market grew even faster, resulting in a dip for Apple's market share.

Apple's sales still grew, just not as quickly as everybody else's. Apple sold 8.7 million iPhones in the fourth quarter, which is 18% more than in the quarter before. But the overall smartphone market grew 26% in the same period of time, as Motorola Inc. introduced its first devices on Google Inc.'s Android platform and Nokia Oyj boosted its sales by 4.6 million alone.

Not mentioned in the article is the fact that Apple's sales, with only a single iPhone model, tend to follow something of a cyclical pattern centered around new handset launches in June or July of each year. While Apple experienced record-high iPhone sales for the fourth quarter coming on the heels the third quarter's first full sales period for the iPhone 3GS, the margin of improvement was likely smaller than otherwise would have been if the third quarter had not had the boost of new hardware behind it. Manufacturers offering multiple models of smartphones are more likely to see more consistent performance reflecting overall industry trends as they introduce new and updated models at staggered intervals.

Related Forum: iPhone

Popular Stories

Apple Logo Spotlight

Source: Apple to Announce New Products This Week

Sunday March 3, 2024 11:38 am PST by
Apple plans to announce new products with press releases on its website this week, a proven source familiar with the matter told MacRumors. While the products that Apple plans to announce have not been disclosed, there are rumors about new iPads, Macs, and accessories. It is unclear exactly what will be announced this week. Bloomberg's Mark Gurman today reiterated that Apple is planning new...
Apple MacBook Air 2 up hero 240304

Apple Announces New MacBook Air Models With M3 Chip

Monday March 4, 2024 5:04 am PST by
Apple today announced new 13- and 15-inch MacBook Air models with M3 chip, improved external display support, Wi-Fi 6E, and more. Apple says that the new MacBook Air is up to 60% faster than the M1 model and up to 13x faster than the fastest Intel-based MacBook Air. With a faster and more efficient Neural Engine, Apple says that the MacBook Air continues to be "the best consumer laptop for...
Apple Maps vs Google Maps Feature

Apple Maps vs. Google Maps: Which Is Better?

Friday March 1, 2024 7:10 am PST by
Apple Maps has been providing navigational guidance to Apple users for almost 13 and a half years now, and much has changed about the app in that time. However, according to data from Canalys, the overwhelming majority of iPhones in the U.S. still have Google Maps downloaded as an alternative to Apple Maps, which comes preinstalled on all iPhones. We want to hear from MacRumors readers. Which do...
iPad Air 12

Gurman: No Apple Event Planned for Upcoming iPads and Macs

Sunday March 3, 2024 5:09 am PST by
Apple does not plan to hold a traditional event to unveil new iPads and Macs, according to Bloomberg's Mark Gurman. Instead, he said Apple plans to announce the products on its website with a "series of online videos and marketing campaigns." If this plan is accurate, we can expect the new products to be announced with press releases on the Apple Newsroom website. Gurman expects Apple to...
apple tv plus banner

Apple TV+ Gains Over 50 Movies for a Limited Time

Friday March 1, 2024 6:29 am PST by
Apple TV+ today gained over 50 movies, adding to its back catalog of content for a limited time. The collection includes a large number of popular and classic titles. Subscribers can access the movies in a "Great Movies on Apple TV+" section in the Apple TV app. Some titles are also available in 3D. Movies in the collection include: 21 Jump Street 300 American Sniper Argo ...