Apple and Live Nation Launch New Concert Downloads Via iTunes
Concert promoter Live Nation today announced that it has partnered with Apple to launch a new initiative focused on audio and video recording of live concert events for distribution via Apple's iTunes Store. Apple has also launched a dedicated section of the iTunes Store to feature the content.
Live Nation, the world's largest live music company, has joined with the iTunes Store (www.itunes.com), the world's #1 music retailer, to launch a new live music program, which debuted today. Live Nation Studios will now offer exclusive recorded and filmed concerts from its network of "wired" venues for purchase and download only on iTunes. Exclusive live recordings from OK Go, Jesse McCartney, Saving Abel, A Fine Frenzy, Duffy, Plain White T's and Ziggy Marley, to name a few, have been released this week, with many more to follow.
Live Nation notes that it has "wired" more than 80 venues in its network of concert sites, providing the infrastructure to allow performers to easily extend the live concert experience to recorded audio and video content.