Live Coverage of 'It's Only Rock and Roll' Media Event

Apple's "It's Only Rock and Roll" media event is scheduled to start in just about 45 minutes, and a number of sites will be covering the event live with text and photo updates. We provide here a collection of links to a number of those sources, and we will update this story to summarize today's announcements. We'll also be providing Twitter updates @macrumors. Follow @toucharcade for iPhone game news.

- Gizmodo
- Engadget
- Ars Technica
- gdgt
- Macworld
- CNET
- Wired

Event Highlights

- iTunes link to iTunes 9 is up (link):

The world's No. 1 music store just got a makeover. With the iTunes Store's beautiful new look, everything you love -- music, movies, TV shows, apps, games, podcasts, and audiobooks -- is even easier to explore.

- TouchArcade reports that Apple's iTunes is already showing a new list that addresses some of the concerns developers have had about Apple's Top App Lists. Now, there is a new list ranked by Revenue, not by Units Sold.

- Cocktail appears to be live on the UK store. iTunes LP:

The visual experience of the record album returns with iTunes LP. Get a gorgeous, immersive digital version of select albums -- right in your iTunes library. So while you listen to your favorite songs by your favorite artists, you can also dive into beautifully animated lyrics and liner notes, performance videos, artist and band photos, and more.

- iLounge reports that they spotted Greg Grunberg of the TV show Heroes as well as representatives from both Nike and Pandora.

Summary of Event
- Steve Jobs on stage for presentation and receiving a standing ovation.
- Going to talk about music, but first iPhone. Over 30 million iPhones sold in 2 years. 1.8 billion apps sold.
- New today: iPhone OS 3.1. Free. Brings "Genius" to apps. 30,000 ringtones for $1.29 each.
- Now for music. 8.5 billion iTunes songs sold, 100 million accounts. #1 music retailer in the world.
- Introducing iTunes 9: Genius database expanded to include "Genius Mixes", which automatically plays songs from your library that go together
- New syncing options: artists, genres, etc. Also for photos and movies. Manage iPhone apps in iTunes: arrange home screens.
- Home sharing to manage copying of songs, TV shows, apps, etc. to up to 5 computers in your house.
- Cleaner layout for iTunes Store.
- iTunes LP: Album packages with tons of bonus material - lyrics, photos, videos, etc.
- Now showing a demo of iTunes 9.
- iTunes Extras: Bonus material for movies. Similar to DVD bonus features, but also includes interactive material.
- Schiller on stage to talk about iPods.
- Over 220 million sold to date, 73.8% market share. iPod touch is fastest growing product. Over 20 million sold. Plus 30 million iPhones.
- Fastest growing product is the iPod touch: sold 20 million of them. Going over why it's so great...music, video, apps, internet, etc. Great gaming device.
- 21,178 games and entertainment apps on the iPhone/iPod touch. 3,680 for Nintendo DS, 607 for Sony PSP. Now showing video montage of games.
- Developer demos: First up, Ubisoft to talk about Assassin's Creed II. Simultaneous release with other platforms. Put your own photos on wanted posters.
- Tapulous: Previewing Riddim Ribbon, a racing/music game.
- Gameloft: New FPS called "Nova". Very "Halo-like."
- EA: Showing off Madden NFL 2010 to wrap up the demos.
- Schiller back on stage. Talking about iPod touch...most affordable gateway to the App Store. Dropping price on 8 GB model from $229 to $199.
- New iPod touch price points: $199 for 8 GB, $299 for 32 GB, $399 for 64 GB.
- Also making the 32/64 GB versions faster, with ability run OpenGL|ES 2.0 like the iPhone 3GS.
- iPod classic bumped from 120 GB to 160 GB. Same $249 price point.
- iPod shuffle: New third-party headphones with iPod shuffle controls built-in.
- Now five colors for the shuffle: $59 for 2 GB and $79 for 4 GB.
- One more thing: video cameras in iPod nanos. Also includes a speaker.
- Also adding an FM radio, and Genius Mixes.
- Built-in pedometer for Nike+, larger display.
- 8GB for $149, 16GB for $179. Bright, glossy colors. Available today.
- Closing performance from Norah Jones.

Popular Stories

iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Coming Soon With These 14 New Features

Friday July 4, 2025 1:05 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are just over two months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models. Latest Rumors These rumors surfaced in June and July:Apple logo repositioned: Apple's logo may have a lower position on the back of the iPhone 17 Pro models, compared to previous...
iphone 16 pro models 1

Here's How the iPhone 17 Pro Max Will Compare to the iPhone 17 Pro

Saturday July 5, 2025 1:00 pm PDT by
Apple should unveil the iPhone 17 series in September, and there might be one bigger difference between the Pro and Pro Max models this year. As always, the Pro Max model will be larger than the Pro model:iPhone 17 Pro: 6.3-inch display iPhone 17 Pro Max: 6.9-inch displayGiven the Pro Max is physically larger than the Pro, it has more internal space, allowing for a larger battery and...
iPhone Car Key Kia

Here's Which Vehicles Offer iPhone Car Keys

Sunday July 6, 2025 3:03 pm PDT by
In 2020, Apple added a digital car key feature to its Wallet app, allowing users to lock, unlock, and start a compatible vehicle with an iPhone or Apple Watch. The feature is currently offered by select automakers, including Audi, BMW, Hyundai, Kia, Genesis, Mercedes-Benz, Volvo, and a handful of others, and it is set to expand further. Apple has a web page with a list of vehicle models that ...
imac video apple feature

Apple Launching These 15+ Products Later This Year

Sunday July 6, 2025 8:05 am PDT by
The calendar has turned to July, meaning that 2025 is now more than half over. And while the summer months are often quiet for Apple, the company still has more than a dozen products coming later this year, according to rumors. Below, we have outlined at least 15 new Apple products that are expected to launch later this year, along with key rumored features for each. iPhone 17 Series iPho...
iOS 26 Feature

Everything New in iOS 26 Beta 3

Monday July 7, 2025 1:20 pm PDT by
Apple is continuing to refine and update iOS 26, and beta three features smaller changes than we saw in beta 2, plus further tweaks to the Liquid Glass design. Apple is gearing up for the next phase of beta testing, and the company has promised that a public beta is set to come out in July. Transparency In some apps like Apple Music, Podcasts, and the App Store, Apple has toned down the...
iphone 17 pro render majin bu

New iPhone 17 Pro Renders Highlight Apple Logo and MagSafe Design Changes

Sunday July 6, 2025 8:43 pm PDT by
New renders today provide the best look yet relocated Apple logo and redesigned MagSafe magnet array of the iPhone 17 Pro and iPhone 17 Pro Max. Image via Majin Bu. Several of the design changes coming to the iPhone 17 Pro model have been rumored for some time, such as the elongated camera bump that spans the full width of the device, with the LiDAR Scanner and flash moving to the right side. ...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro to Reverse iPhone X Design Decision

Monday July 7, 2025 9:46 am PDT by
Since the iPhone X in 2017, all of Apple's highest-end iPhone models have featured either stainless steel or titanium frames, but it has now been rumored that this design decision will be coming to an end with the iPhone 17 Pro models later this year. In a post on Chinese social media platform Weibo today, the account Instant Digital said that the iPhone 17 Pro models will have an aluminum...
Prime Day 25 Feature Warm Triad

The Best Early Prime Day Deals on Apple Products

Saturday July 5, 2025 7:22 am PDT by
Amazon is soon to be back with its annual summertime Prime Day event, lasting for four days from July 8-11, the longest Prime Day yet. As it does every year, Prime Day offers shoppers a huge selection of deals across Amazon's storefront, and there are already many deals you can get on sale ahead of the event. Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a ...
airpods pro 2

AirPods Pro 3 to Help Maintain Apple's Place in Earbud Market Amid Increasing Low-Cost Competition

Thursday July 3, 2025 7:25 am PDT by
Apple's position as the dominant force in the global true wireless stereo (TWS) earbud market is expected to continue through 2025, according to Counterpoint Research. The forecast outlines a 3% year-over-year increase in global TWS unit shipments for 2025, signaling a transition from rapid growth to a more mature phase for the category. While Apple is set to remain the leading brand by...