Live Coverage of 'It's Only Rock and Roll' Media Event - MacRumors
Skip to Content

Live Coverage of 'It's Only Rock and Roll' Media Event

Apple's "It's Only Rock and Roll" media event is scheduled to start in just about 45 minutes, and a number of sites will be covering the event live with text and photo updates. We provide here a collection of links to a number of those sources, and we will update this story to summarize today's announcements. We'll also be providing Twitter updates @macrumors. Follow @toucharcade for iPhone game news.

- Gizmodo
- Engadget
- Ars Technica
- gdgt
- Macworld
- CNET
- Wired

Event Highlights

- iTunes link to iTunes 9 is up (link):

The world's No. 1 music store just got a makeover. With the iTunes Store's beautiful new look, everything you love -- music, movies, TV shows, apps, games, podcasts, and audiobooks -- is even easier to explore.

- TouchArcade reports that Apple's iTunes is already showing a new list that addresses some of the concerns developers have had about Apple's Top App Lists. Now, there is a new list ranked by Revenue, not by Units Sold.

- Cocktail appears to be live on the UK store. iTunes LP:

The visual experience of the record album returns with iTunes LP. Get a gorgeous, immersive digital version of select albums -- right in your iTunes library. So while you listen to your favorite songs by your favorite artists, you can also dive into beautifully animated lyrics and liner notes, performance videos, artist and band photos, and more.

- iLounge reports that they spotted Greg Grunberg of the TV show Heroes as well as representatives from both Nike and Pandora.

Summary of Event
- Steve Jobs on stage for presentation and receiving a standing ovation.
- Going to talk about music, but first iPhone. Over 30 million iPhones sold in 2 years. 1.8 billion apps sold.
- New today: iPhone OS 3.1. Free. Brings "Genius" to apps. 30,000 ringtones for $1.29 each.
- Now for music. 8.5 billion iTunes songs sold, 100 million accounts. #1 music retailer in the world.
- Introducing iTunes 9: Genius database expanded to include "Genius Mixes", which automatically plays songs from your library that go together
- New syncing options: artists, genres, etc. Also for photos and movies. Manage iPhone apps in iTunes: arrange home screens.
- Home sharing to manage copying of songs, TV shows, apps, etc. to up to 5 computers in your house.
- Cleaner layout for iTunes Store.
- iTunes LP: Album packages with tons of bonus material - lyrics, photos, videos, etc.
- Now showing a demo of iTunes 9.
- iTunes Extras: Bonus material for movies. Similar to DVD bonus features, but also includes interactive material.
- Schiller on stage to talk about iPods.
- Over 220 million sold to date, 73.8% market share. iPod touch is fastest growing product. Over 20 million sold. Plus 30 million iPhones.
- Fastest growing product is the iPod touch: sold 20 million of them. Going over why it's so great...music, video, apps, internet, etc. Great gaming device.
- 21,178 games and entertainment apps on the iPhone/iPod touch. 3,680 for Nintendo DS, 607 for Sony PSP. Now showing video montage of games.
- Developer demos: First up, Ubisoft to talk about Assassin's Creed II. Simultaneous release with other platforms. Put your own photos on wanted posters.
- Tapulous: Previewing Riddim Ribbon, a racing/music game.
- Gameloft: New FPS called "Nova". Very "Halo-like."
- EA: Showing off Madden NFL 2010 to wrap up the demos.
- Schiller back on stage. Talking about iPod touch...most affordable gateway to the App Store. Dropping price on 8 GB model from $229 to $199.
- New iPod touch price points: $199 for 8 GB, $299 for 32 GB, $399 for 64 GB.
- Also making the 32/64 GB versions faster, with ability run OpenGL|ES 2.0 like the iPhone 3GS.
- iPod classic bumped from 120 GB to 160 GB. Same $249 price point.
- iPod shuffle: New third-party headphones with iPod shuffle controls built-in.
- Now five colors for the shuffle: $59 for 2 GB and $79 for 4 GB.
- One more thing: video cameras in iPod nanos. Also includes a speaker.
- Also adding an FM radio, and Genius Mixes.
- Built-in pedometer for Nike+, larger display.
- 8GB for $149, 16GB for $179. Bright, glossy colors. Available today.
- Closing performance from Norah Jones.

Popular Stories

apple pro tell logo

Apple Launching Five New Products This Friday

Monday November 2, 2026 1:22 am PST by
Apple is releasing five new products this Friday, November 6, following pre-orders that opened last week, including its first touchscreen MacBook Pro models. The following new products will be available from Friday: iPad mini with OLED display and A20 Pro chip iMac with M6 chip 14-inch MacBook Pro with M6 chip 14-inch MacBook Pro with OLED touchscreen 16-inch MacBook Pro with OLED...
iPhone Duo Display Cracking

Apple Alerts Stores to iPhone Duo's Display Cracking Issue

Friday October 30, 2026 3:20 pm PDT by
In a memo shared with Apple Stores and Apple Authorized Service Providers this week, and later obtained by MacRumors, Apple provided technicians with guidance on how to diagnose and address the iPhone Duo's inner display cracking issue. If a customer reports the issue, Apple advised technicians to inspect the iPhone Duo and repair or replace it in accordance with their standard procedures....
Everything New Your iPhone Can Do on iOS 27

14 New Things Your iPhone Can Do in iOS 27.2

Friday October 30, 2026 12:42 pm PDT by
Apple released iOS 27.2 on October 26, bringing enhancements to Siri AI, adding Suggestions in Messages, and sneaking in a string of smaller additions across Photos, Podcasts, Games, Apple TV, and FaceTime. iOS 27.2 is available to download to your device now via Settings ➝ General ➝ Software Update. Note that some features may not be available in all regions or on all iPhone models....
Latest Stories
Apple CEO Ternus Says iPhone Duo Shortages Have No End Date in Sight
Apple CEO Ternus Says iPhone Duo Shortages Have No End Date in Sight
2 hours ago
Apple Reports 4Q 2026 Results: $30.7B Profit on $114.5B Revenue
Apple Reports 4Q 2026 Results: $30.7B Profit on $114.5B Revenue
2 hours ago
Early Black Friday Brings Steep Price Drops on Apple's Latest iPhone Cases
Early Black Friday Brings Steep Price Drops on Apple's Latest iPhone Cases
5 hours ago
John Ternus Hosting His First Earnings Call as Apple CEO Today
John Ternus Hosting His First Earnings Call as Apple CEO Today
6 hours ago
Here's What Spotify Looks Like on Apple's HomeView
Here's What Spotify Looks Like on Apple's HomeView
7 hours ago
iOS 27.2.1 Coming Soon, iOS 27.3 Beta Likely Available Tomorrow
iOS 27.2.1 Coming Soon, iOS 27.3 Beta Likely Available Tomorrow
8 hours ago
Mark Gurman: Apple Initially Aimed to Release iPhone Duo in November
Mark Gurman: Apple Initially Aimed to Release iPhone Duo in November
8 hours ago
Best Early Black Friday Deals on Apple Products Available Now
Best Early Black Friday Deals on Apple Products Available Now
9 hours ago
Apple Isn't Done With 2026: Here's What's Still Coming
Apple Isn't Done With 2026: Here's What's Still Coming
9 hours ago
Apple 'HomeView Ultra' With 9-Inch 360º Screen Detailed in New Report
Apple 'HomeView Ultra' With 9-Inch 360º Screen Detailed in New Report
9 hours ago
Apple TV 4K Pre-Order Discount Returns at Amazon
Apple TV 4K Pre-Order Discount Returns at Amazon
9 hours ago
Zoom and These Microsoft Apps Now Optimized for iPhone Duo
Zoom and These Microsoft Apps Now Optimized for iPhone Duo
10 hours ago
Canva Brings Free All-in-One Affinity App to iPad
Canva Brings Free All-in-One Affinity App to iPad
10 hours ago
iPhone Duo: Latest Buyer Wait Times
iPhone Duo: Latest Buyer Wait Times
11 hours ago
iPhone Duo Owners Can't Change Display Zoom After Setup
iPhone Duo Owners Can't Change Display Zoom After Setup
8 hours ago
Apple HomeView Could Double as a Security Camera
Apple HomeView Could Double as a Security Camera
14 hours ago
Apple Launching Five New Products This Friday
Apple Launching Five New Products This Friday
15 hours ago
Nearly Every M5 MacBook Air Now $200 Off on Amazon
Nearly Every M5 MacBook Air Now $200 Off on Amazon
1 day ago
Apple's HomeView Ships With Six-Month-Old Software
Apple's HomeView Ships With Six-Month-Old Software
1 day ago
Three New iPads Rumored to Launch in First Half of 2027
Three New iPads Rumored to Launch in First Half of 2027
1 day ago
Apple Offers Steps to Fix Daylight Saving Time Bug on Apple Watch
Apple Offers Steps to Fix Daylight Saving Time Bug on Apple Watch
2 days ago
Apple Watch Ultra 4 Hits All-Time Low Price With Amazon's $99 Discount
Apple Watch Ultra 4 Hits All-Time Low Price With Amazon's $99 Discount
2 days ago
Reminder: Apple's Big Discount on Beats 360 Ear Cushions Ends Today
Reminder: Apple's Big Discount on Beats 360 Ear Cushions Ends Today
2 days ago
Here's a New Tour of Apple's HomeView Software
Here's a New Tour of Apple's HomeView Software
2 days ago
Apple Reveals New iPad Mini's Battery Capacity
Apple Reveals New iPad Mini's Battery Capacity
2 days ago
Top Stories: Apple's Big MacBook Pro, iPad mini and iMac Updates
Top Stories: Apple's Big MacBook Pro, iPad mini and iMac Updates
2 days ago
'Pluribus' Season 2 Reportedly Starts Production Today
'Pluribus' Season 2 Reportedly Starts Production Today
3 days ago
iPhone 18 Pro Sales Surge in China, Offsetting Decline in U.S. and Japan
iPhone 18 Pro Sales Surge in China, Offsetting Decline in U.S. and Japan
3 days ago
HomeView Software 27.2: Wallpapers, Control Center, and More
HomeView Software 27.2: Wallpapers, Control Center, and More
3 days ago
Apple Alerts Stores to iPhone Duo's Display Cracking Issue
Apple Alerts Stores to iPhone Duo's Display Cracking Issue
3 days ago