Alongside yesterday's announcement that it will be bringing MMS to the iPhone on September 25th, AT&T released a video clip featuring "Seth the Blogger Guy" explaining the explosion in data growth over the past several years and how AT&T has been working to expand its infrastructure to handle the demands on its network.
In particular, Seth briefly addresses the steps AT&T has undertaken to prepare for the launch of MMS on the iPhone, noting that the company wanted to ensure that the feature works properly from the start.
We've been working for months to prepare the radio access controllers in our network to support this launch. That means calibrating base stations all over the country, and frankly that's a very time-consuming process. MMS for the iPhone will be coming on September 25th. We wanted to make sure that when MMS for the iPhone launches, the experience was great. We wanted to get it right.
Seth then addresses the broader investments AT&T has made in its network, totaling $38 billion over the past two years, to increase capacity and deploy coverage based on the 850 MHz spectrum, which offers improved capacity and in-building coverage. Finally, Seth points to AT&T's ongoing work to deploy technology to improve data transfer speeds and the expansion of 3G to additional markets.
