Apple's Latest Ads Continue to Respond to Microsoft's Campaign
Apple has started airing two more "Get a Mac" ads featuring Justin Long as "Mac" and John Hodgman as "PC". The latest ads continue to target Microsoft's aggressive Laptop Hunters campaign which has focused on Apple's relatively higher prices than comparably equipped PCs.
The new ad called
Top of the Line features actor
Patrick Warburton who is best known for his portrayal of
David Puddy from the
Seinfeld sitcom. The new ad focuses on potential viruses and other "headaches" that may affect PCs, but not Macs. A second ad called
Surprise was
also posted today delivering a similar message.
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