New Analyst Mockup and Sales Estimates for Apple's Tablet

093359 muster tablet mockup 500
Image from Piper Jaffray

Fortune summarizes a new research report from Piper Jaffray analyst Gene Munster, who estimates that Apple could sell two million of its rumored tablet computer in 2010 at $600 each, adding a small but not inconsequential 3% to Apple's revenue stream for the year. Munster also provides a mockup (above) of what he believes the device will look like.

The device, as he sees it, will

- Be similar to an iPod touch, only larger, capable of running most of the 70,000 applications on the iPhone App Store plus a new category of apps designed for the bigger screen.
- Will be used primarily for Web surfing, e-mail, and digital media, competing with netbooks without being a netbook.
- Will be priced between an iPhone and a MacBook -- between $500 and $700.
- Is likely to include a 3G cellular modem and could be subsidized by a carrier -- either AT&T or Verizon.
- Will sell better than Apple TV did its first year (1.2 million units).
- Could in fact sell 2 million units at $600 each to generate $1.2 billion and add about 3% to Apple's revenue stream in calendar 2010.

Munster stands by his previous comments claiming that the device will launch in 2010, noting that he has received word from component suppliers in Asia that Apple's orders with them for the new parts of the new device are scheduled for delivery late this year, pushing the device's launch into early 2010. Other sources, however, have claimed that Apple's tablet computer could launch as early as September.

Popular Stories

iPhone 17 Pro Colors

Apple Announces iPhone 17 Pro and Pro Max With New Design, Larger Battery, and More

Tuesday September 9, 2025 10:59 am PDT by
Apple today introduced the iPhone 17 Pro and iPhone 17 Pro Max. Both devices feature a new aluminum unibody design, with the Ceramic Shield now protecting both the front and back sides. Apple says the front side is now Ceramic Shield 2, which offers 3x better scratch resistance, while the rear Ceramic Shield is advertised as 4x more resistant to cracks compared to the back glass on previous...
iPhone 17 Pro Colors

iPhone 17 and iPhone 17 Pro Models Are eSIM-Only in These Countries

Tuesday September 9, 2025 12:23 pm PDT by
Apple continues to phase out the physical SIM card tray on iPhones, with the latest models relying solely on eSIM technology in more countries. The new iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max support eSIMs only in these countries and regions, according to Apple: Bahrain Canada Guam Japan Kuwait Mexico Oman Qatar Saudi Arabia United Arab Emirates Un...
airpods translate

AirPods Live Translation Blocked for EU Users With EU Apple Accounts

Thursday September 11, 2025 4:01 am PDT by
Apple's new Live Translation feature for AirPods will be off-limits to millions of European users when it arrives next week, with strict EU regulations likely holding back its rollout. Apple says on its feature availability webpage that "Apple Intelligence: Live Translation with AirPods" won't be available if both the user is physically in the EU and their Apple Account region is in the EU....
iPhone 17 Pro Colors

iPhone 17 and iPhone 17 Pro: Release Date and Pre-Orders

Wednesday September 10, 2025 12:30 am PDT by
Apple held its annual iPhone event on Tuesday, September 9, to unveil the iPhone 17, ultra-thin iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max. All of the new iPhone models will be available to pre-order starting Friday, September 12 at 5 a.m. Pacific Time / 8 a.m. Eastern Time in the U.S. and dozens of other countries, according to Apple. The release date for the devices is one week...
iPhone 17 Pro Cosmic Orange

Skipping the iPhone 17 Pro? Here's What's Rumored for iPhone 18 Pro

Wednesday September 10, 2025 8:33 am PDT by
While the iPhone 18 Pro and iPhone 18 Pro Max are still a year away, there are already a few rumors about the devices that offer an early look ahead. If you are skipping the iPhone 17 Pro and want to know about what to expect from the iPhone 18 Pro models, we have recapped a few of the key rumors below. Under-Screen Face ID In April 2023, display industry analyst Ross Young shared a...
better iphone 17 lineup

Apple Lists iPhone 17, iPhone Air, and iPhone 17 Pro Battery Capacities

Tuesday September 9, 2025 1:25 pm PDT by
Apple has confirmed the battery capacities for the iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max models that were announced earlier today. Apple is required to publish energy labels on its iPhone product pages in the EU, and they reveal the official mAh battery capacities for the devices. Here are the battery capacities for each model, according to Apple: iPhone 17:...
iPhone 17 Pro and Air A19 Pro Feature

iPhone 17 Pro and iPhone Air Benchmarks Reveal Speed of A19 Pro Chip

Wednesday September 10, 2025 7:33 am PDT by
The first benchmark results for the A19 Pro chip in the iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air surfaced in the Geekbench 6 database today. Based on these early results — which are unconfirmed — the A19 Pro chip across the Pro models and the iPhone Air appears to deliver up to 13% to 15% faster multi-core CPU performance compared to the A18 Pro chip in the iPhone 16 Pro...