As usual, Apple executives were questioned about the possibility of an Apple netbook during today's financial results conference call. The issue has been raised a number of times but continues to be a hot topic given the fact that inexpensive netbooks seems to be boosting PC manufacturers' unit sales numbers.
Apple executive Tim Cook replied to the questions with a similar response as in the past. Cook said that when he looks at the existing netbook market, he sees cramped keyboards, terrible software, junky hardware and very small screens. While Apple is still looking at the space, they have no interest in putting the Mac brand on these types of devices. Cook notes that if they do find a way to deliver an innovative product that makes a real contribution, Apple will pursue it.
Despite Cook's denials, rumors have persisted that Apple has been ramping up a 10" Netbook with a possible touch screen. As Cook details, it seems unlikely that if Apple does enter the market, that a Mac netbook would resemble many of the existing low-cost devices currently available.
Bloomberg's Mark Gurman today further outlined what to expect from the Apple Watch Series 12 and Apple Watch Ultra 4 set to be unveiled on September 9.
While it was initially rumored that Touch ID may be coming to the Apple Watch this year, Gurman reiterated that he does not expect the Series 12 or Ultra 4 to have any major design changes compared to the current Series 11 and Ultra 3 models.
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Apple's unusually timed announcement of new Mac mini and Mac Studio models this week was driven by unexpectedly strong enterprise appetite for AI hardware, according to The Information.
Apple normally releases new Mac models in the autumn, closer to October or November, making this week's announcement unusually early, falling just before the anticipated arrival of new iPhone models. The...
Monday August 31, 2026 11:19 am PDT by Joe Rossignol
Apple's press release for the new Mac Studio with M5 Max and M5 Ultra chips last week initially stated that the computer had "next-generation SSD architecture built on PCIe Gen 6." However, as spotted by the French blog MacGeneration, Apple removed the PCIe 6.0 mention from the announcement shortly after it was published.
The press release still mentions that the new Mac Studio has a...
