The free Nine Inch Nails app, scheduled for release as soon as it gets final approval from Apple, is a mobile window on all things NIN: music, photos, videos, message boards, even thanks to a GPS-enabled feature called Nearby the fans themselves.
Nearby is "kind of like Twitter within the Nine Inch Nails network," says Rob Sheridan, Reznor's long-time collaborator. "You can post a message or a photo by location, and if you're at a show you can see conversations between other people who are right there."
The iPhone app takes that a big step further. NIN.com has a Google Earth plug-in that fans can use to see conversations and photos from across the planet, or at a specific location. A feature on the iPhone app's Nearby tab will enable them to post messages and photos from their iPhones to the website and have them pop up in Google Earth.