As part of an earnings release covering the fourth quarter of 2008, Telefnica Europe announced that their O2 subsidiary in the UK has now sold over one million iPhones since the launch of the original iPhone in November 2007.
O2 pointed to the iPhone as one of the key components driving its performance, which was significantly better than the overall UK wireless market in all main financial and operating metrics. In particular, O2 highlighted the growth of its prepay segment, driven in part by the addition of prepaid iPhone offerings late in the quarter.
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