Several readers have noticed that our Buyer's Guide has recently changed the iPhone recommendation to "Don't Buy - Updates Soon" despite no recent rumors about a new iPhone update.
The Buyer's Guide generates some of its recommendations automatically based on historic product life cycles. For a product like the iPhone, however, which has only been on the market for a short period of time, these product cycles can be less predictive.
The relatively short product cycles for the iPhone reflect the fact that Apple has made regular adjustments to the iPhone's price and storage capacity. Only 2 months after its initial release in 2007, Apple dropped the price of the 8GB iPhone down $200. Then in February, Apple boosted the maximum storage capacity of the iPhone from 8GB to 16GB.
These regular short updates are why the Buyer's Guide recommendation has changed, but Apple has said they are not going to be updating any more products in 2008. So, any new updates wouldn't realistically be seen until early 2009. And Apple has said that they will continue to improve and aggressively price the iPhone in the future.
Regardless, readers should probably wait until Friday before buying any new Apple hardware since Apple and other retailers will be offering Black Friday After Thanksgiving sales. BestBuy, PowerMax and Amazon are already advertising their Black Friday sales, and we believe that both Apple and MacMall will also be offering their traditional discounts on Friday. Last year's discounts were as high as $300 off high end MacBook Pros.
Apple's Worldwide Developers Conference (WWDC) starts today with the traditional keynote kicking things off at 10:00 a.m. Pacific Time. MacRumors is on hand for the event and we'll be sharing details and our thoughts throughout the day.
We're expecting to see a number of software-related announcements led by a design revamp across Apple's platforms that will also see the numbering of all of...
At today's WWDC 2025 keynote event, Apple unveiled a new design that will inform the next decade of iOS, iPadOS, and macOS development, so needless to say, it was a busy day. Apple also unveiled a ton of new features for the iPhone, an overhauled Spotlight interface for the Mac, and a ton of updates that make the iPad more like a Mac than ever before.
Subscribe to the MacRumors YouTube channel ...
Apple today announced a complete redesign of all of its major software platforms called "Liquid Glass."
Announced simultaneously for iOS, iPadOS, macOS, watchOS, tvOS, visionOS, and CarPlay, Liquid Glass forms a new universal design language for the first time. At its WWDC 2025 keynote address, Apple's software chief Craig Federighi said "Apple Silicon has become dramatically more powerful...
Apple today announced that iPadOS 26 will be compatible with the iPad models listed below.
iPadOS 26 features a new Liquid Glass design, a menu bar, improved app windowing, and more.
iPadOS 26 supports the following iPad models:iPad Pro (M4)
iPad Pro 12.9-inch (3rd generation and later)
iPad Pro 11-inch (1st generation and later)
iPad Air (M2 and later)
iPad Air (3rd generation and...
In 2020, Apple added a digital car key feature to its Wallet app, allowing users to lock, unlock, and start a compatible vehicle with an iPhone or Apple Watch. The feature is currently offered by select automakers, including Audi, BMW, Hyundai, Kia, Genesis, Mercedes-Benz, Volvo, and a handful of others, and it is set to expand further.
During its WWDC 2025 keynote today, Apple said that 13...
Apple at WWDC announced iOS 26, introducing a comprehensive visual redesign built around its new "Liquid Glass" concept, alongside expanded Apple Intelligence capabilities, updates to core communication apps, and more.
Liquid Glass is a translucent material that reflects and refracts surroundings to create dynamic, responsive interface elements, according to Apple. The new design language...