During yesterday's conference call, Apple revealed that iPhone was responsible for 39% of the company's revenues in Q4 2008. Due to Apple's decision to report iPhone earnings as subscription revenue over 24 months, however, these numbers are not reflected in the $1.14 billion net profit and $7.9 billion in revenue reported yesterday. If they had been included, this would represent an additional $3.8 billion in revenue and an additional $1.3 billion in net income.
As noted by many, the size of this number is remarkable for a product that has been on the market for only 15 months. Steve Jobs highlighted the significance of the numbers by putting Apple's iPhone sales into perspective:
- Apple sold more iPhones than RIM sold Blackberries in Q4 2008 - In terms of revenue, Apple is now #3 amongst mobile phone vendors behind Nokia and Samsung and beating out Sony Ericsson which falls at #4.
When questioned about Apple's plans for the future in face of increasing iPhone competition, Jobs suggested that they would continue to aggressively price the iPhone and make ongoing improvements:
Well, I think we have to be the best and I think we have to not leave a price umbrella underneath us, and we are working very hard to fulfill both of those goals.
Wednesday February 18, 2026 12:43 pm PST by Joe Rossignol
Apple is looking for a "breakthrough" with its push into wearable AI devices, including an "AirTag-sized pendant," according to Bloomberg's Mark Gurman.
In a report this week, he said the pendant is reminiscent of the failed Humane AI Pin, but it would be an iPhone accessory rather than a standalone product.
The pendant would feature an "always-on" camera and a microphone for Siri voice...
Thursday February 19, 2026 7:38 am PST by Tim Hardwick
Apple Watch is now eleven generations in, and packed with useful features that are easy to miss at first glance. To help you get more out of your new device, we've rounded up 15 practical tips you might not have discovered yet, including a few that long-time users often overlook.
Bounce Between Two Apps
On your Apple Watch, double-press the Digital Crown to see a deck of all currently...
Wednesday February 18, 2026 5:12 am PST by Tim Hardwick
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max.
One thing worth...
New trade-in data indicates that Apple's iPhone 17 Pro Max has rapidly become the single most traded-in smartphone.
According to a new report from SellCell, Apple's latest flagship iPhone has quickly risen to the top of the independent trade-in market, accounting for 11.5% of all devices appearing in the top-20 trade-in rankings just months after release. The analysis is based on SellCell...
Apple will announce its rumored low-cost MacBook at its event on March 4, with the device coming in a selection of bold color options, according to a known leaker.
Earlier this week, Apple announced a "special Apple Experience" for the media in New York, London, and Shanghai, taking place on March 4, 2026 at 9:00am ET.
Posting on Weibo, the leaker known as "Instant Digital" said that the...
