The company reportedly coordinates television services for sporting and other live events, including Apple's events. TUAW cautions that this is otherwise unconfirmed information, but speculates the iPhone Software Development Kit (SDK) may be the subject of a late-february announcement. We received a similar (the same?) tip earlier this month, but were unable to confirm it.
Of interest, it does appear that Apple contracts out to MiraMobile for their AV needs. A video documents the AV truck that was used at the 2007 Macworld San Francisco Keynote speech, which was stamped with MiraMobile's url:
Appleinsider has also heard whispers about an "unusual number of visual resources" being prepped for late February. Apple is due for a number of potential releases in the coming weeks: Apple TV software revision, MacBook Pro updates, and Mac OS X 10.5.2. The iPhone SDK, however, is the most likely to warrant its own event.
Update:9to5 is chiming in, citing February 26th as the exact date.
Apple today announced a "special Apple Experience" in New York, London, and Shanghai, taking place on March 4, 2026 at 9:00am ET.
Apple invited select members of the media to the event in three major cities around the world. It is simply described as a "special Apple Experience," and there is no further information about what it may entail. The invitation features a 3D Apple logo design...
Thursday February 12, 2026 11:17 am PST by Joe Rossignol
Apple plans to release an iPhone 17e and an iPad Air with an M4 chip "in the coming weeks," according to the latest word from Bloomberg's Mark Gurman.
"Apple retail employees say that inventory of the iPhone 16e has basically dried out and the iPad Air is seeing shortages as well," said Gurman. "I've been expecting new versions of both (iPhone 17e and M4 iPad Air) in the coming weeks."...
Tuesday February 17, 2026 8:08 am PST by Joe Rossignol
Apple on Monday invited selected journalists and content creators to a "special Apple Experience" on Wednesday, March 4 in New York, London, and Shanghai.
At an Apple Experience, attendees are typically given the opportunity to try out Apple's latest hardware or software. Following the launch of Apple Creator Studio last month, for example, some content creators attended an Apple Experience...
Apple's upcoming iPhone 18 Pro and iPhone 18 Pro Max models "won't be a big update," according to Bloomberg's Mark Gurman.
In the latest edition of his "Power On" newsletter, Gurman said that the iPhone 18 Pro models will "represent minor tweaks from last year's iPhone 17 Pro and 17 Pro Max." He compared the upgrade to Apple's past practice of appending the letter "S" to its more minor...
Friday February 13, 2026 8:43 am PST by Joe Rossignol
While the iPhone 18 Pro and iPhone 18 Pro Max are still seven months away, an analyst has revealed five new features the devices will allegedly have.
Rumored color options for the iPhone 18 Pro models
In a research note with investment firm GF Securities on Thursday, analyst Jeff Pu outlined the following upgrades for the iPhone 18 Pro models:
Smaller Dynamic Island: It has been rumored...
