In the U.S., the day after Thanksgiving is called "Black Friday", which is historically one of the busiest shopping days of the year.
Over the past several years, Apple has participated with one-day specials at both their retail Apple stores as well as the online Apple Store. Discounts have historically been modest and can not generally be combined with other offers (such as educational pricing). Pricelists for recent years are documented on our guides.
Thanksgiving falls on November 22nd this year. Apple has not yet revealed their sale plans, but has participated annually in Black Friday with discounts since at least 2002.
During WWDC 2025, Apple revealed that macOS 26 Tahoe would be the final major macOS version for Intel-based Macs.
macOS 27 will be compatible with Apple silicon Macs only, meaning that you will need a Mac with an M-series chip or a MacBook Neo with an A18 Pro chip in order to install the software update. Apple will unveil macOS 27 during its WWDC 2026 keynote this Monday, June 8, and the...
On an earnings call in late April, Apple's CEO Tim Cook said that customer response to the MacBook Neo was "off the charts," and the popularity of the laptop has reportedly led the company to significantly boost production.
Apple supply chain analyst Ming-Chi Kuo this week said he believes that MacBook Neo shipments to Apple were doubled from an initial target of 5 million units to 10...
Update: Since publication, new information has come to light suggesting the images have been AI-manipulated and are not in fact iPhone 18 Pro chassis parts. The original article follows.
The color options Apple is reportedly planning for the upcoming iPhone 18 Pro and iPhone 18 Pro Max have appeared online today in the form of images of chassis parts of unknown authenticity....
