The latest numbers are looking good for Apple, especially in the Laptop market.
According to a ChangeWavesurvey, Apple's laptop share gained 5% over the past 90 days and is roughly 5% higher than a year ago, now sitting at 17%. The survey also indicates that 28% of potential buyers over the next 90 days will be choosing an Apple Laptop, and 23% choosing an Apple desktop.
In addition to the survey's findings, NPD data reported by Macworld pins June 2007 notebook retail market share at 17.6%, an increase of 2.2% over last year.
Overall, NPD places Apple as the 3rd largest US computer manufacturer, with a 5.9% U.S. market share, up 1.1% from last year's numbers.
Thursday August 13, 2026 4:20 pm PDT by Juli Clover
Apple will introduce at least five new devices at its iPhone-centric event next month, and it's also possible we'll get devices waiting on Siri AI like the Apple TV.
iPhone 18 Pro
The iPhone 18 Pro is going to look like the iPhone 17 Pro, but with a smaller Dynamic Island. It's getting some internal updates, including a new Wide camera with a variable aperture for more control over lighting ...
Friday August 14, 2026 12:15 pm PDT by Juli Clover
For the first time since Apple started selling standard and "Pro" iPhones, we're not going to get an entry-level iPhone model this fall. Apple doesn't plan to release an iPhone 18 in September, and will only launch the iPhone 18 Pro, iPhone 18 Pro Max, and foldable iPhone Ultra. The lower-cost iPhone 18 won't come out until spring 2027.
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Apple has yet to reveal when the iPhone 18 Pro and iPhone Ultra will be announced and released, but the dates usually follow a familiar pattern.
As usual, the event is expected to take place in the first half of September.
Labor Day falls on September 7 this year. The last time the holiday was on that day was in 2020, but the iPhone event that year was delayed until October due to the...
Apple's first foldable iPhone, with a book-style design featuring a ~5.5-inch outer display and a ~7.8-inch inner display with a minimal crease down the middle.
