Variety reports on a new entity on the iTunes Store. Apple started selling "That" (iTunes Link) a 39 minute snowboarding direct-to-DVD action video by Forum Snowboards. According to the article this "is the first time iTunes has sold video content that didn't come from an established network, studio or distributor."
After 10 months of negotiations, Forum Snowboards accepted the $1.99 lower price point of the iTunes TV section, where the video is found.
"People are not buying DVDs the way they used to, and it's becoming increasingly easy to get (illegal) versions of our content online, so we're thrilled to be able to pioneer an agreement like this with iTunes," said Mike Nusenow, general manager of the Program, Forum's parent company.
While this only represents a single indie video, it opens up the doors for Apple to distribute other independent authors through iTunes.
Tuesday September 15, 2026 1:43 am PDT by Tim Hardwick
Apple today announced a new subscription initiative that turns paid iCloud+ subscriptions into a broader services bundle in more than 100 countries.
In select countries, Apple says every paid iCloud+ plan, including the cheapest 50GB tier, now includes Apple TV and Apple Arcade "at no additional cost," while family sharing extends the storage, TV and Arcade access to up to five people....
Monday September 14, 2026 10:48 pm PDT by Tim Hardwick
Apple released iOS 27 this week, and despite the company's focus this year on refining its flagship operating system and nixing bugs, there are still many additional features to explore, not least of which is Apple's new context-aware Siri, re-tooled for the generative AI era.
Which iPhones Support Every iOS 27 Feature?
This year's major iPhone software update isn't all about AI, though,...
Monday September 14, 2026 9:00 am PDT by Joe Rossignol
Update — 10 a.m. Pacific Time: Apple has released iOS 27.
During its iPhone 18 Pro and iPhone Duo event last week, Apple announced that iOS 27 will be released widely on Monday, September 14.
iOS 27 should be available around 10 a.m. Pacific Time / 1 p.m. Eastern Time today via the Settings app, under General → Software Update.
Below, we have highlighted eight new features and...
