Macworld reports that Adobe is announcing a new Mac version of Premiere for Intel-based Macs that will be part of a package called Adobe Production Studio which also includes Adobe Encore DVD and Adobe Soundbooth.
Adobe dropped Premiere for the Mac in July of 2003, citing a small Mac marketshare for the product.
With Apple's switch to Intel and growing market, Adobe is changing its mind:
If you look at the industry as a whole, Mac customers are very important to us, said Simon Hayhurst, director of product management for dynamic media at Adobe. Pulling Premiere from the Mac was probably the hardest decision we ever made. It was always our intention to bring that back, and Apples move to Intel made it easier.
The new version of Premiere is said to be built from scratch and "would have everything that the Windows version has, including tight integration within the suite." The final package is expected to be released in mid-2007.
Adobe's choice to make Premiere Intel-based Mac only is consistent with their release of Soundbooth.
Adobe Premiere for the Mac will be demoed at Macworld San Francisco.
Update: The official press release can be found here.
