Multiple readers report seeing a new holiday-themed "Get A Mac" ad on U.S. network television. While reader reports vary slightly on the exact details of the ad, in general the Mac (still played by Justin Long) performs a gift swap with PC with the Mac giving PC a photo book made from iPhoto, whereas PC gives a C++ GUI programming handbook and remarking "i've been eyeing that myself."
As of this posting, the ad has not been published to Apple's website. Justin Long's continued involvement in Apple's ad campaign and holiday-themed ads was previously rumored here. Update: Three new Mac ads have been posted on Apple's site.
Wednesday October 28, 2026 10:11 am PDT by Juli Clover
Apple today announced a new high-end MacBook Pro, which is available in 14-inch and 16-inch sizes. The new device has a PROLED XDR display that supports touch gestures, and a glowing rear Apple logo.
Pricing on the MacBook Pro starts at $2,899 for the 14-inch model and $3,399 for the 16-inch model.
Apple says the MacBook Pro has the "world's best display in a pro laptop." The PROLED...
Thursday October 29, 2026 1:47 pm PDT by Joe Rossignol
While the new iPad mini has an OLED display, the device does not support ProMotion, meaning the display's refresh rate is limited to 60Hz instead of 120Hz.
ProMotion support would have allowed for the iPad mini's refresh rate to automatically adjust from 10Hz to 120Hz depending on the content being displayed, but evidently Apple has kept the feature exclusive to the iPad Pro among iPad...
Wednesday October 28, 2026 2:49 am PDT by Tim Hardwick
Apple opened pre-orders for five new products on Wednesday, October 28, including its first touchscreen MacBook Pro models.
Pre-orders opened for the following new products:
iPad mini with OLED display and A20 Pro chip
iMac with M6 chip
14-inch MacBook Pro with M6 chip
14-inch MacBook Pro with OLED touchscreen
16-inch MacBook Pro with OLED touchscreen
Pre-orders for the iPad mini,...
