Apple's total market share numbers represents percent of new sales for the time period defined. Based on the numbers, Apple has seen significant gains in marketshare in 2006 as compared to 2005. Apple's marketshare hovered between 3.3%-3.8% for much of 2005, but since November of 2005, has seen a rise into 4.1-4.7% marketshare, with October ending with a 5.21% marketshare.
Of course, Apple's last year has been marked by a switch to the Intel processors, so an increase in sales could represent a large portion of Mac owners upgrading to the newest Mac models. As a result, future sales numbers will be important to see if this trend continues.
Sunday September 13, 2026 3:00 am PDT by Eric Slivka
Update 10:04 a.m.: iOS 27 is rolling out now, though it may take a bit for all users to see it, so keep checking!
Apple is about to release iOS 27, which will finally deliver more advanced Siri AI capabilities as well as a variety of other refinements, improvements, and new features to iPhones. It's Apple's biggest software update of the year, and Apple announced at Wednesday's iPhone event...
Saturday September 12, 2026 3:27 pm PDT by Joe Rossignol
As noted by Nicolas Lellouche, who writes for the French tech website Numerama, Apple has updated its tech specs pages for the iPhone 18 Pro and iPhone 18 Pro Max to clarify which models are equipped with its new C2 cellular modem and where.
Apple now says the iPhone 18 Pro has a C2 modem worldwide, while the iPhone 18 Pro Max uses the chip in every country except for the U.S.
According...
Friday September 11, 2026 4:42 am PDT by Tim Hardwick
Production theater company IMAX has responded in a mixed way to Apple's embrace of a 1:1.4 aspect ratio on the iPhone Duo's inner and outer displays. The boxier ratio happens to be very close to the classic "full-frame" IMAX 1.43:1 aspect ratio, which comes from the geometry of the company's original 15-perforation/70mm film system.
In response to an X post from someone wondering if we'll see...
