Apple's total market share numbers represents percent of new sales for the time period defined. Based on the numbers, Apple has seen significant gains in marketshare in 2006 as compared to 2005. Apple's marketshare hovered between 3.3%-3.8% for much of 2005, but since November of 2005, has seen a rise into 4.1-4.7% marketshare, with October ending with a 5.21% marketshare.
Of course, Apple's last year has been marked by a switch to the Intel processors, so an increase in sales could represent a large portion of Mac owners upgrading to the newest Mac models. As a result, future sales numbers will be important to see if this trend continues.
Wednesday September 2, 2026 12:35 pm PDT by Joe Rossignol
Apple has added a new "iPhone Handoff" feature to iOS 27 that will allow you to switch between two iPhones while using the same phone number on each device.
This functionality was briefly mentioned during the WWDC 2026 keynote in June, on a slide that listed hundreds of new features coming in iOS 27 and corresponding software updates, but Apple never shared any further details at the time.
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Thursday September 3, 2026 3:41 am PDT by Tim Hardwick
Less than a week before Apple debuts new iPhone 18 Pro models, research firm TrendForce has estimated the prices of the devices based on the latest hardware cost environment.
TrendForce's price estimates compared to last year's models look like this:
Model
Starting Price
Model
Starting Price
Change
iPhone 17 Pro
$1,099
iPhone 18 Pro
$...
Thursday September 3, 2026 7:33 am PDT by Joe Rossignol
Ahead of Apple's event on Wednesday, September 9, where it is expected to unveil its first-ever foldable iPhone, Taiwanese research firm TrendForce today outlined the device's estimated price range, features, and some other key details.
In the U.S., TrendForce estimated that the foldable iPhone will have a starting price of $2,099 to $2,299 and said the highest-end configurations could...
