Apple's Annual Shareholder Meeting Notes (New Products, New Ad Campaign)

Apple today held its annual shareholder meeting. While Apple kept to its policy of not discussing upcoming products, Apple's CEO Steve Jobs said that the upcoming products are "the best Ive ever seen in my life". He also reportedly replied "we hear you" when one shareholder requested that the company make the "ultimate media center," including personal video recorder functionality.

The exact circumstances of the quote are unclear at this point, with conflicting reports from Macworld and Think Secret. Think Secret specifies that the shareholder was speaking in regards to Microsoft's Media Center.

Jobs also mentioned a new TV ad campaign to launch next week, although the campaign's topic (iPod, Mac, etc.) was not specified.

Former president of the Sierra Club Larry Fahn questioned Apple on its environmental sensitivity.

Quote from Macworld

"We are concerned that besides being a hip, cool company, Apple is falling short of the industry environmentally," Fahn said. "I would like to thank you for the program introduced last week, but there is still a long way to go."

In response, Jobs noted that the Sierra Club recently voted Apple one of its top 10 environmentally friendly companies. "So there is some kind of disconnect with your numbers," he said. Jobs also noted that Apple's new recycling program takes any computer, not just Macs, "because we like switchers, too."

Finally, when questioned about his time working between Disney, Pixar and Apple, Jobs stated that he is planning to spend more time at Apple after he gives up his CEO position at Pixar once Disney and Pixar merge. Jobs reportedly has no interest in helping run Disney.

Update: CNet adds that Apple's upcoming ad campaign will be geared towards promoting the Mac.

Related Roundup: Mac mini
Buyer's Guide: Mac Mini (Neutral)
Related Forum: Mac mini

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