Apple has launched an online campaign for the new Intel Macs using the same theme as the television ad which was previewed at Macworld San Francisco.
The new ads can be seen at adverlicio.us. The banner ads contain the tag line "Today the Intel chip is being set free" with the Apple logo and "Mac" prominently displayed.
It was previously noted that Intel was unaware of the ad campaign before it was first shown at Macworld San Francisco. The television version of the ad claims that the Intel chip had been trapped inside "dull little boxes".
"Never would we characterize our customers that way," Intel Vice President Deborah Conrad said in an interview.
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly a year later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon.
In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis.
CarPlay Ultra...
April and May have been relatively slow months for Apple this year, but there is a lot to look forward to heading into WWDC 2026 and beyond.
Apple is expected to release at least 15 more products later this year, with some of them held up until the more personalized version of Siri launches.
Beyond the usual annual updates to iPhones and Apple Watches in September, Apple's all-new smart...
May has been a quiet stretch in terms of new Apple products, but the company did release two accessories on its online store this month.
First up was a new Pride Edition Sport Loop for the Apple Watch. The band features a rainbow design with 11 colors of woven nylon yarns. U.S. pricing is set at $49.
The band is part of Apple's 2026 Pride Collection, which also includes a new Pride...
