Apple Advertising the Mac Online

Monday January 16, 2006 10:19 am PST by Arnold Kim

Apple has launched an online campaign for the new Intel Macs using the same theme as the television ad which was previewed at Macworld San Francisco.

The new ads can be seen at adverlicio.us. The banner ads contain the tag line "Today the Intel chip is being set free" with the Apple logo and "Mac" prominently displayed.

It was previously noted that Intel was unaware of the ad campaign before it was first shown at Macworld San Francisco. The television version of the ad claims that the Intel chip had been trapped inside "dull little boxes".

"Never would we characterize our customers that way," Intel Vice President Deborah Conrad said in an interview.

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