Apple has launched an online campaign for the new Intel Macs using the same theme as the television ad which was previewed at Macworld San Francisco.
The new ads can be seen at adverlicio.us. The banner ads contain the tag line "Today the Intel chip is being set free" with the Apple logo and "Mac" prominently displayed.
It was previously noted that Intel was unaware of the ad campaign before it was first shown at Macworld San Francisco. The television version of the ad claims that the Intel chip had been trapped inside "dull little boxes".
"Never would we characterize our customers that way," Intel Vice President Deborah Conrad said in an interview.
Thursday August 20, 2026 8:00 am PDT by Joe Rossignol
Apple has yet to reveal when the iPhone 18 Pro and iPhone Ultra will be announced and released, but the dates usually follow a familiar pattern.
As usual, the iPhone event is expected to take place in the first half of September.
Labor Day falls on September 7 this year. The last time the holiday was on that day was in 2020, but the iPhone event that year was delayed until October due to...
Apple has yet to reveal when the iPhone 18 Pro and iPhone Ultra will be announced and released, but the dates usually follow a familiar pattern.
As usual, the event is expected to take place in the first half of September.
Labor Day falls on September 7 this year. The last time the holiday was on that day was in 2020, but the iPhone event that year was delayed until October due to the...
Wednesday August 19, 2026 8:02 am PDT by Joe Rossignol
Apple on Monday seeded the macOS 26.7 Release Candidate, and the upcoming software update has seemingly leaked more than 10 new Apple products.
macOS 26.7's code contains references to AirPods with infrared cameras for Visual Intelligence, the long-rumored foldable iPhone, an all-new Apple smart home hub, the first-ever MacBook and iPad mini models with OLED displays, an updated Siri Remote...
Apple's first foldable iPhone, with a book-style design featuring a ~5.5-inch outer display and a ~7.8-inch inner display with a minimal crease down the middle.
