Apple has launched an online campaign for the new Intel Macs using the same theme as the television ad which was previewed at Macworld San Francisco.
The new ads can be seen at adverlicio.us. The banner ads contain the tag line "Today the Intel chip is being set free" with the Apple logo and "Mac" prominently displayed.
It was previously noted that Intel was unaware of the ad campaign before it was first shown at Macworld San Francisco. The television version of the ad claims that the Intel chip had been trapped inside "dull little boxes".
"Never would we characterize our customers that way," Intel Vice President Deborah Conrad said in an interview.
Apple has yet to reveal when the iPhone 18 Pro and iPhone Ultra will be announced and released, but the dates usually follow a familiar pattern.
As usual, the event is expected to take place in the first half of September.
Labor Day falls on September 7 this year. The last time the holiday was on that day was in 2020, but the iPhone event that year was delayed until October due to the...
Apple is working on camera-equipped AirPods that appear to be nearly ready to launch, based on a video MacRumors found in the macOS Tahoe 26.7 release candidate.
In a short demo, a man holds a book up so the camera in the AirPods can see the title. "With Visual Intelligence, your world becomes savable. See something you like? Just ask me to save it for later," says the voiceover text.
Here ...
Tuesday August 18, 2026 9:14 am PDT by Joe Rossignol
Apple in April announced that Tim Cook will be stepping down as CEO at the end of this month, after 15 years of leading the company.
Cook has been Apple's CEO since 2011
Effective September 1, Apple's hardware engineering chief John Ternus will become the company's next CEO, while Cook will become executive chairman of Apple's board of directors. In his new role, Apple said Cook will assist...
Apple's first foldable iPhone, with a book-style design featuring a ~5.5-inch outer display and a ~7.8-inch inner display with a minimal crease down the middle.
