Jobs Leveraging Pixar Deal to Get TV Content?

The Independent has an article about Steve Jobs with an interesting perspective.

Of note, however, is a tidbit about Apple's current deal with Disney to provide Television content for the iTunes Music Store. According to the Independent, Steve Jobs is leveraging Pixar-Disney negotiations in order to obtain the TV content for iTunes:

Disney gave in to Pixar, and is presently trying to woo it back to a new distribution deal - a deal that Jobs is making Disney give up all sorts of favours for, like providing content in the form of TV shows for his Apple iTunes store.

When Apple launched iTunes 6 with video content, only one Disney/ABC had licensed content to Apple. Apple claimed later that ABC was the only network that was initially offered the option.

Related Forum: Mac Apps