Apple's 'Surprise and Shine' iPhone Event: Follow along with our live blog.
Apple will be hosting another media event on Wednesday, October 19th, 2005. The event takes place in the Jacob K. Javits Convention Center at 12:00 Noon Eastern time.
The invite reportedly reads:
Please join us for a special press conference on the eve of PhotoPlus Expo 2005 as we unveil Apple's latest pro innovations
PhotoPlus Expo kicks off on Thursday October 20th and is described as showcasing "the latest advances in photography, both traditional and digital." The event also takes place in the Jacob K. Javits Center. Apple appears to have reserved booth 338 at the Expo. (Picture of floorplan of Booth 338.)
Tuesday September 8, 2026 10:24 am PDT by Tim Hardwick
Apple's biggest event of the year is almost here, and all eyes are on Cupertino. With the first foldable iPhone expected to headline Apple's "Surprise and Shine" event on Wednesday, September 9, at 10:00 a.m. Pacific Time, the rumor mill has been running full throttle, fuelled by the biggest single design change in the life of the iPhone.
To get you up to speed, here's a quick reference...
Monday September 7, 2026 5:01 am PDT by Tim Hardwick
Apple is set to unveil new iPhone 18 Pro and iPhone 18 Pro Max models on Wednesday, September 9, and the devices are expected to feature a design that's largely similar to the iPhone 17 Pro models, with a peppering of enhancements inside. Major changes are not expected until next year, when Apple is expected to introduce a radically redesigned 20th-anniversary iPhone.
If you're thinking of...
Wednesday September 9, 2026 9:10 am PDT by Jordan Golson
Apple's "Surprise and Shine" event kicks off today at 10:00 a.m. Pacific Time, where we're expecting to see the foldable iPhone Duo, the iPhone 18 Pro and Pro Max, Apple Watch Series 12 and Ultra 4 models, new AirPods 5 earphones, and perhaps some other announcements.
Apple is providing a live video stream on its website, on YouTube, and in the company's TV app across various platforms. We...
