Apple iPod Marketshare and Future Ads?
MacNN reports on a Merill Lynch analyst note from Steven Milunovich.
According to data from NPD, Apple's market-share of Flash based MP3 players from from 43 percent in February to 58 percent in March. Meanwhile, Apple's US hard-disk player market was at 90% and iTunes marketshare above 70% in April.
Also noted were expectations that iTunes enabled mobile phones were still coming as well as wireless and video iPods on the way. All of these products have been rumored/speculated for some time.
Of particular interest is the indication that Apple may start a heavy ad campaign "highlighting Macs". Apple has had an ongoing iPod TV ad campaign but has comparably little Mac advertising.
Popular Stories
Apple today announced the "iPhone Duo," a new kind of iPhone featuring two screens and a foldable inner display.
The two halves of the iPhone Duo connect into a single continuous frame with the same aspect ratio across both displays, and Apple said the transition between open and closed is designed to feel fluid. When fully open, Apple says it is the thinnest iPhone ever made, with an...
Apple's "Surprise and Shine" event kicks off today at 10:00 a.m. Pacific Time, where we're expecting to see the foldable iPhone Duo, the iPhone 18 Pro and Pro Max, Apple Watch Series 12 and Ultra 4 models, new AirPods 5 earphones, and perhaps some other announcements.
Apple is providing a live video stream on its website, on YouTube, and in the company's TV app across various platforms. We...
At its event today unveiling the iPhone 18 Pro, AirPods 5, Apple Watch Series 12, and more, Apple announced that iOS 27 will be released later this month.
iOS 27 has already been available as a developer beta since June and as a public beta since July, and Apple today said that the update will be released for all users with a compatible iPhone model on Monday, September 14.
iOS 27 is...
