Apple Stores and Rock Stars
TechTV reports on Apple hosting in-store events featuring musicians to help draw traffic into their Apple Stores.
According to the article, Apple started offering the free live musical performances in spring of 2003. Musicians featured so far include Rufus Wainwright, Moby, The Ravonettes, and Wilco.
Apple hopes to give existing customers more reasons for coming back as well as a draw for new customers.