Notes From the Expo Floor... [Updated] - MacRumors
Skip to Content

Notes From the Expo Floor... [Updated]

CNet provides from notes from the Moscone Center -- the location of the 2004 MacWorld San Francisco Expo:

Security during set-up for the show is tight, as always, with Apple's booth obscured by a huge black tarp on all sides. Posted at the main entrance are two rather generic banners for the iPod. Tucked neatly behind each of the 15-foot banners, however, is another banner that is rolled up and whose contents are obscured from view, presumably a banner containing details of at least some of what Jobs has up his sleeve.

Despite the security, at least one person claims to have seen part of the floor with a report that Microsoft has banners and materials for Microsoft Office 2004 and Virtual PC 7.0 (This has been confirmed). Also noted are a series of Macs dating back to the original Macintosh... perhaps in celebration of the Macintosh's 20th anniversary. While this can not be confirmed, similar information is echoed by 4osx.com

Dr. Srinidhi Varadarajan -- of Virginia Tech/'Big Mac' fame has also been sighted in one of hotels and will reportedly be speaking at the MacWorld Expo Keynote, according to one anonymous tipster.
Meanwhile, MacCityNet.it offers a photo gallery from Saturday and Sunday in and around the Moscone Center along with some scenic San Francisco shots.

More Photos from the floor from MacMinute.

Popular Stories

MacBook Pro Low Angle Wide Lens

Apple to Launch 'MacBook Ultra' With These Six New Features

Friday April 24, 2026 10:32 am PDT by
While the 14-inch and 16-inch MacBook Pro were just updated with M5 Pro and M5 Max chips last month, bigger changes are reportedly around the corner. According to Bloomberg's Mark Gurman, the higher-end MacBook Pro models will be receiving a major redesign by early 2027, and he said that Apple might use "MacBook Ultra" branding for them. If so, the MacBook Ultra would likely be a...
Apple TV Thumb 3

Here's What's Coming in the 2026 Apple TV

Thursday April 23, 2026 12:08 pm PDT by
There are a lot of folks waiting for a new version of the Apple TV because the set-top box hasn't been updated since 2022. There is an update coming this year, but people will need to wait a bit longer because Apple is holding the next Apple TV until the new version of Siri comes out this fall. Design Apple TV design updates don't happen often, and that's not changing in 2026. The next...
Four iPhone 18 Pro Colors Mock Feature

iPhone 18 Pro Launching in September With These 10 New Features

Monday April 20, 2026 7:13 am PDT by
While the iPhone 18 Pro and iPhone 18 Pro Max are not launching until September, there are already plenty of rumors about the devices. It was initially reported that the iPhone 18 Pro models would have fully under-screen Face ID, with only a front camera visible in the top-left corner of the screen. However, the latest rumors indicate that only one Face ID component will be moved under the...