Notes From the Expo Floor... [Updated] - MacRumors
Skip to Content

Notes From the Expo Floor... [Updated]

CNet provides from notes from the Moscone Center -- the location of the 2004 MacWorld San Francisco Expo:

Security during set-up for the show is tight, as always, with Apple's booth obscured by a huge black tarp on all sides. Posted at the main entrance are two rather generic banners for the iPod. Tucked neatly behind each of the 15-foot banners, however, is another banner that is rolled up and whose contents are obscured from view, presumably a banner containing details of at least some of what Jobs has up his sleeve.

Despite the security, at least one person claims to have seen part of the floor with a report that Microsoft has banners and materials for Microsoft Office 2004 and Virtual PC 7.0 (This has been confirmed). Also noted are a series of Macs dating back to the original Macintosh... perhaps in celebration of the Macintosh's 20th anniversary. While this can not be confirmed, similar information is echoed by 4osx.com

Dr. Srinidhi Varadarajan -- of Virginia Tech/'Big Mac' fame has also been sighted in one of hotels and will reportedly be speaking at the MacWorld Expo Keynote, according to one anonymous tipster.
Meanwhile, MacCityNet.it offers a photo gallery from Saturday and Sunday in and around the Moscone Center along with some scenic San Francisco shots.

More Photos from the floor from MacMinute.

Popular Stories

macOS 27 on MacBook Pro

macOS 27 Will Mark the End of an Era

Saturday April 18, 2026 6:45 am PDT by
During its Platforms State of the Union segment at WWDC 2025, Apple revealed that macOS 26 Tahoe is the final major macOS version for Intel-based Macs. The upcoming macOS 27 release will be compatible with Apple silicon Macs only, meaning that you will need a Mac with an M-series chip or a MacBook Neo with an A18 Pro chip in order to install the software update. macOS 27 should be available...
Aston Martin CarPlay Ultra Screen

Apple Says CarPlay Ultra is Coming to These Vehicle Brands

Saturday April 18, 2026 5:59 am PDT by
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly a year later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon. In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis. CarPlay Ultra...
Tim Cook Rainbow

Apple CEO Tim Cook Stepping Down, John Ternus Taking Over

Monday April 20, 2026 1:33 pm PDT by
Apple CEO Tim Cook is stepping down as Apple's chief executive officer, and hardware engineering chief John Ternus is set to take over, Apple announced today. Cook will continue on as Apple CEO through the summer, with Ternus set to join Apple's Board of Directors and take over as CEO on September 1, 2026. Cook is going to transition to executive chairman, and he will "assist with certain...