This Dow Jones Newswire story reports on Apple's Financial Officer, Fred Anderson, speaking at the Goldman Sachs Technology Symposium. Anderson reportedly stated that a "good intermediate goal" was to reach a 5% marketshare (from 3%).
Beyond this, Anderson hints at future products
Users of Macintosh machines from Apple also are "going to see more and more software coming out of Apple," Mr. Anderson said.
Apple has been aggressively introducing new software over the past few years, expanding its library with both iApps and Professional Apps. The latest additions have been to both internet and office areas with Safari and Keynote.
There have been some unsubstantiated hints of more Apple software acquisitions - which have yet to find serious confirmation. Meanwhile, a number of software updates appear to be in line for April releases... with hints of iTunes, Final Cut Pro 4 and possibly Appleworks.
Sunday August 23, 2026 11:19 am PDT by Tim Hardwick
Apple's upcoming foldable iPhone Ultra is winning over the few people who have had hands-on time with the device, though the camera setup may leave some users wanting, according to Bloomberg's Mark Gurman.
Writing in his latest Power On newsletter, Gurman says people who have used the device – which is reportedly referred to internally as the iPhone Ultra – like how it fits in your...
It is now late August, meaning that Apple's annual iPhone event is just around the corner. Below, we take a look at when the event might be held this year.
This September, Apple is expected to unveil the iPhone 18 Pro, iPhone 18 Pro Max, and an all-new foldable iPhone that will reportedly be named the iPhone Ultra. The regular iPhone 18, a lower-end iPhone 18e, and the iPhone Air 2 are not...
Tuesday August 25, 2026 8:39 am PDT by Joe Rossignol
Apple today unveiled a new Mac mini with M6 and M5 Pro chip options, a new Mac Studio with M5 Max and M5 Ultra chip options, a new version of the Polishing Cloth with a lower price, and updated Magic Keyboards for Macs.
To learn more about these products, read our coverage below:
Apple Announces New Mac Mini With M6 and M5 Pro Chips and More
Apple Unveils New Mac Studio With M5 Max and M5...
