This Dow Jones Newswire story reports on Apple's Financial Officer, Fred Anderson, speaking at the Goldman Sachs Technology Symposium. Anderson reportedly stated that a "good intermediate goal" was to reach a 5% marketshare (from 3%).
Beyond this, Anderson hints at future products
Users of Macintosh machines from Apple also are "going to see more and more software coming out of Apple," Mr. Anderson said.
Apple has been aggressively introducing new software over the past few years, expanding its library with both iApps and Professional Apps. The latest additions have been to both internet and office areas with Safari and Keynote.
There have been some unsubstantiated hints of more Apple software acquisitions - which have yet to find serious confirmation. Meanwhile, a number of software updates appear to be in line for April releases... with hints of iTunes, Final Cut Pro 4 and possibly Appleworks.
The Apple TV 4K hasn't been updated since 2022, and it's due for a refresh. An update is planned for 2026, but Apple is likely going to wait to launch it after Siri AI launches in iOS 27.
Design
Apple TV design updates don't happen often, and that's not changing. The next Apple TV is going to have the same squircle shape as the current model, and it'll continue to be made from a black...
Apple recently added the iPhone 16e to its refurbished store, with U.S. pricing starting as low as $419 for a model with 128GB of storage.
Originally released in February 2025, the iPhone 16e is a lower-end device with a 6.1-inch OLED display, an A18 chip with 8GB of RAM for Apple Intelligence support, a single 48-megapixel rear camera, a 12-megapixel front camera, a USB-C port, an Action...
In May, Apple agreed to pay $250 million to settle a U.S. class action lawsuit over Siri AI's delayed launch, and eligible iPhone users could receive up to a $95 payout.
This week, the California court overseeing the case held a hearing regarding preliminary approval of the settlement, but the judge has not yet issued a ruling. It will likely be at least a few more months before eligible...
Apple's first foldable iPhone, with a book-style design featuring a ~5.5-inch outer display and a ~7.8-inch inner display with a minimal crease down the middle.
