Many of you may have seen this CNet article regarding Gateway's response to Apple's iMac:
Gateway, which is trying to regain a stable footing in the marketplace, plans to release its fourth-generation Profile PC this summer, said sources familiar with the product. The all-in-one computer built around an LCD (liquid crystal display) monitor would compete against Apple's popular, new iMac.
ZDNet however points out why all previous iMac clones have failed...
"The problem is that the PC business still does not understand branding. What PC makers need to understand is that a brand is not a name on a building in big letters. It is a set of attributes. For instance, Apple has character, and has used that to help build loyalty in the graphics and design industry."
